American City Journals

Chris Baysden

919 Marketing Company Wins APEX Analytix Account

Raleigh - 919 Marketing Company, a privately-held, Raleigh-area marketing and public relations consulting firm, announced today that it has signed a marketing services agreement with Greensboro-based recovery audit provider APEX Analytix.

APEX Analytix provides overpayment detection, recovery and prevention services and solutions that result in significant and quantified cost savings for clients in a variety of industries, including more than 25 Fortune 100 companies.

"APEX Analytix has quietly built a sizeable business by helping Fortune 500 companies to not only recover, but more importantly prevent accounts payable overpayments," said 919 Marketing Company Chief Executive Officer David Chapman. "Its management team is ready to scale the business and aggressively accelerate market share. We're looking forward to providing the marketing horsepower they will need to reach their sales goals."

In addition to providing an initial audit to companies to detect and recover overpayments, APEX Analytix provides software to large manufacturing enterprises and retailers to allow them to perform future recovery audits on their own.

According to Michael Lustig, CEO of APEX Analytix, "This was an important decision for us - we reviewed a number of impressive North Carolina-based marketing firms. It all came down to 919 Marketing's strategic insights; its team has a unique understanding of the competitive space, our target audiences and, most importantly, presented a strong vision for building a brand around our point of difference."

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