919 Blog

How to make your social content more sticky: The keys to popularity

by Nicole Posted May. 11, 2012

I’ve become notorious for a few sayings around the office that I repeat ad nauseam. One of these “Nicole-isms” addresses the question, “How can I get more engagement/get more eyes on my _______ (insert social content here)?” I’ve developed a set of criteria for social attraction to web content, that I think holds a bit [...]

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FranCamp Chat from 4.26.12

by Nicole Posted Apr. 26, 2012

Deb Evans and the IFA were kind enough to host a TweetChat today, getting the 4-1-1 from the IFA on their social involvement. Next week is Fran Social Camp and we’re so excited to be a part of it this year. You can get more information at the FranSocialCamp website. Registration is still open and [...]

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6 Things That Will Cause Your Blog To Fail

by Nicole Posted Apr. 23, 2012

Recently, USA Today published a story on the death of blogging. The article, “More companies quit blogging, go with Facebook instead,” touched on some companies that have let their blogs die. Unfortunately, the article put blogging in a rather negative light, highlighting older statistics and poor strategies. There are risks to starting a company blog [...]

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KISSMetrics Blog: 919 Marketing’s Social Media Publishing Tools

by Brian Posted Apr. 17, 2012

919 Marketing lauded for using top social media publishing tools KISSMetrics blog highlights agency’s Facebook page At 919 Marketing, we focus on providing integrated marketing communications service to a variety of clients, from small regional shops to large national brands. We work hard and encourage creativity to get companies like ValPak, Senior Helpers, Doctors Express [...]

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Personalization: The Unambiguous Online Marketing Trend

by Elisabeth Posted Apr. 05, 2012

I recently read an article published on Slate called “A Robot Stole My Pulitzer!” that discusses the delicate balance that exists in the online content creation world. Basically, the idea is that online content production is becoming increasingly automated AND increasingly personalized, both of which could damage the open flow of conversation. Automated content takes the [...]

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Where O Where Did The Audience Go?

by Brian Posted Mar. 21, 2012

As I was watching Late Night with David Letterman last night, an interview with NY Times columnist Gail Collins got me thinking about from where consumers are getting their news. Letterman asked Collins if he lives until he’s 90, will he still be able to pick up a paper and read the Times. Her response [...]

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Friday News Round-Up: Best of PR and Social Media

by Elisabeth Posted Mar. 09, 2012

Here are our top PR, marketing and social media related articles for this week. Enjoy! Modernizing the Definition of PR: A trade often conflicted with defining itself accurately; professionals come to a consensus on a modern definition of public relations via crowdsourcing… What Rush Limbaugh Can Teach Corporate America about PR: From Frank – Very [...]

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Iconic Brands With the Upper Hand – and What You Can Learn From Them

by Graham Chapman Posted Mar. 07, 2012

Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy. So, naturally, I’m really digging these brands that are cleverly adapting their marketing strategies to incorporate figures from American pop culture to appeal to men in their advertising. I’m [...]

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Friday News Round-Up

by Elisabeth Posted Mar. 02, 2012

Happy Friday everyone! Our office has been buzzing with conversations about the branding opportunities Facebook Timeline provides and marketing lessons learned from the Oscars, so we’ve collected a few of our top read articles from the week for you to read. 1. There is no doubt that Facebook’s new Timeline feature is going to change [...]

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Facebook’s Timeline Feature Makes Its Mark On the Social Red Carpet

by Stacey Posted Feb. 29, 2012

Today is a big day in the social world – Starting today, Facebook is rolling out the new Timeline feature for businesses! As a PR professional, I realize the power of a Facebook page for our clients (if you’re still not sure how to leverage FB for your business, here are 32 ways to use [...]