“Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.” – Brandon Mull Social media has owned the personal sphere for awhile, but it has only recently really taken off across all sectors of the business world. As the professional use of social media has risen, so has the Continue Reading…
Talk to us 919.557.7890
- Follow us
Lessons Learned from Social Media Bloopers: Part 1
“Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.” – Brandon Mull Social media has owned the personal sphere for awhile, but it has only recently really taken off across all sectors of the business world. As the professional use of social media has risen, so has the Continue Reading...
What Businesses Can Learn From the Vatican
This week, our office was abuzz with talk about one main topic: who would be elected as the new pope. As we went about our daily duties, we debated whether or not this would be a quick decision or a long, drawn out process like in the past. We kept track of the short list Continue Reading...
The PR Mistake Franchisors Often Make
Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple Continue Reading...
Personalization: The Unambiguous Online Marketing Trend
I recently read an article published on Slate called “A Robot Stole My Pulitzer!” that discusses the delicate balance that exists in the online content creation world. Basically, the idea is that online content production is becoming increasingly automated AND increasingly personalized, both of which could damage the open flow of conversation. Automated content takes the Continue Reading...
Is Your Story Newsworthy?
There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better. Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s interesting to me that Continue Reading...Lessons Learned from Social Media Bloopers: Part 1
By: Elizabeth Smith in Blog, Social Media posted on April 17, 2013 3:05 pm
What Businesses Can Learn From the Vatican
By: Elisabeth in Blog posted on March 15, 2013 11:00 am
This week, our office was abuzz with talk about one main topic: who would be elected as the new pope. As we went about our daily duties, we debated whether or not this would be a quick decision or a long, drawn out process like in the past. We kept track of the short list Continue Reading…
Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple Continue Reading…
Personalization: The Unambiguous Online Marketing Trend
By: Elisabeth in Blog, Digital Marketing posted on February 19, 2013 8:00 am
I recently read an article published on Slate called “A Robot Stole My Pulitzer!” that discusses the delicate balance that exists in the online content creation world. Basically, the idea is that online content production is becoming increasingly automated AND increasingly personalized, both of which could damage the open flow of conversation. Automated content takes the Continue Reading…
There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better. Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s interesting to me that Continue Reading…
Last Friday, I was rocking out in my truck on my way home from work, and I was going about ten to fifteen over – completely oblivious to the outside world. Obviously I was unaware that I was rapidly approaching a policeman hidden in the bushes, radar in hand, while I was doing my best Continue Reading…
I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons.
I work with clients all the time who struggle to appreciate the value of a blog, especially when they think about the time that goes into keeping it up to date and then getting people to read it.
We live in a world of instant gratification – microwaves, drive-through’s, mp3 downloads and movies on demand. So the thought of putting deep thought into each and every blog post when we’re not sure anyone is listening does sound daunting.
“When in doubt, go back to the basics.” In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world. A lot of people get wrapped up in details and are convinced that it is necessary to Continue Reading…
