Archive for January, 2012

Internet vs. The Alphabet

Internet vs. The Alphabet

by Posted Jan. 27, 2012

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By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act was met with instant backlash from the tech-savvy down to the common man. Though we’ve all likely heard of the bill, some may not “get [...]

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Avoid Analogy Aneurysms

Avoid Analogy Aneurysms

by Graham Chapman Posted Jan. 20, 2012

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Analogies are great. We certainly love them here at 919 Marketing and use them all the time. They’re an excellent way to bridge the communication gap with clients.   They’re great motivating speaking tools for colleagues seeking advice/help. They can make a big difference…period. But they can also be a huge hindrance when they’re shot out [...]

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Marketing Strategy: Driving ROI and Using Creativity

Marketing Strategy: Driving ROI and Using Creativity

by Elisabeth Posted Jan. 16, 2012

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Chat with the head of a marketing department about priorities or goals and you are bound to notice a powerful pain point emerge within just a few minutes. Beneath the conversation about strategic plans to improve ad-copy and get publicity in major news sources lurk fears that even a best effort will not mean getting [...]

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Are Blogs Really Media Outlets?

Are Blogs Really Media Outlets?

by Ashlie Posted Jan. 04, 2012

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919 Marketing’s Round Table Discussion: A “fly on the wall” peek at a real conversation going down in our office If PR is new the journalism, then bloggers are the new media outlets according to yesterday’s post from Chris Brogan called “Our Responsibilities as Media Channels”.  Boy, did this post have our staff talking. Mostly because [...]

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