919 Blog

Friday News Round-Up: Best of PR and Social Media

by Elisabeth Posted Mar. 09, 2012

Here are our top PR, marketing and social media related articles for this week. Enjoy! Modernizing the Definition of PR: A trade often conflicted with defining itself accurately; professionals come to a consensus on a modern definition of public relations via crowdsourcing… What Rush Limbaugh Can Teach Corporate America about PR: From Frank – Very [...]

Continue Reading

Iconic Brands With the Upper Hand – and What You Can Learn From Them

by Graham Chapman Posted Mar. 07, 2012

Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy. So, naturally, I’m really digging these brands that are cleverly adapting their marketing strategies to incorporate figures from American pop culture to appeal to men in their advertising. I’m [...]

Continue Reading

Facebook’s Timeline Feature Makes Its Mark On the Social Red Carpet

by Stacey Posted Feb. 29, 2012

Today is a big day in the social world – Starting today, Facebook is rolling out the new Timeline feature for businesses!  As a PR professional, I realize the power of a Facebook page for our clients (if you’re still not sure how to leverage FB for your business, here are 32 ways to use [...]

Continue Reading

Effective Branding Lessons from Mr. Claus

by Elisabeth Posted Dec. 22, 2011

My parents recently had my childhood home videos transferred from VHS to DVD. Over Thanksgiving, my family took a walk down memory lane, enjoying the clips of birthday parties, school plays, and laughing at what was considered fashionable in the 1980’s. During one Christmas past, a two and a half year old version of me [...]

Continue Reading

The Art of Your Business Card

by Stacey Posted Nov. 21, 2011

The last impression you make on someone is often just as crucial as the first impression…something to remember when creating your business card. Always think of your business card as your last or lasting impression. Take Will Smith’s business card in the flick, Hitch.  The movie came out six years ago and to this day, [...]

Continue Reading

Why Those Business Cards Matter

by Nicole Posted Nov. 14, 2011

We have our frantically updated Facebook page, our streaming Twitter account, even our ‘resume on wheels’ LinkedIn page – just about any and everything someone could want to know about us (and a little more) is right there. However, in the day of instant gratification brought to you by internet, one small piece of cardstock [...]

Continue Reading

Extreme Viral Marketing: Tubes and the MFCEO

by Nicole Posted Nov. 07, 2011

Censors, edits, and other hurdles have made creating a TV or radio spot more a test than an art – enter the world wide web. With far fewer or no restrictions at all, the internet allows a creative mind to shine through Facebook, YouTube, and even Twitter. Besides a 45 second clip you saw on [...]

Continue Reading

Helvetica: What’s the big deal?

by Ereass Posted Sep. 07, 2011

All humans are different.

We all look, feel, think, and move in different ways. However, there is one small, and seemingly insignificant, thing that most people have in common; their use of Helvetica. The font has become a part of everyone’s daily life. It is simply everywhere.

Continue Reading

The Royal Wedding Redux – Lessons Learned for Marketing and PR Pros

by Frank Posted May. 05, 2011

Just when you’d thought you’d heard, seen and read all you possibly could about the Royal Wedding (if you feel like you missed anything, don’t worry.   There’s a website devoted to it) there are a few things I’d like to say.  PR and marketing folks can learn a lot from the Royals, and I don’t [...]

Continue Reading

Take your company to the next level with a yearly marketing audit

by David Posted Feb. 15, 2011

To paraphrase a line out of The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.”

A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a consistent, compelling cross channel brand.

Continue Reading