919 Blog

How to make your social content more sticky: The keys to popularity

by Nicole Posted May. 11, 2012

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I’ve become notorious for a few sayings around the office that I repeat ad nauseam. One of these “Nicole-isms” addresses the question, “How can I get more engagement/get more eyes on my _______ (insert social content here)?” I’ve developed a set of criteria for social attraction to web content, that I think holds a bit [...]

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6 Things That Will Cause Your Blog To Fail

by Nicole Posted Apr. 23, 2012

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Recently, USA Today published a story on the death of blogging. The article, “More companies quit blogging, go with Facebook instead,” touched on some companies that have let their blogs die. Unfortunately, the article put blogging in a rather negative light, highlighting older statistics and poor strategies. There are risks to starting a company blog [...]

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Personalization: The Unambiguous Online Marketing Trend

by Elisabeth Posted Apr. 05, 2012

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I recently read an article published on Slate called “A Robot Stole My Pulitzer!” that discusses the delicate balance that exists in the online content creation world. Basically, the idea is that online content production is becoming increasingly automated AND increasingly personalized, both of which could damage the open flow of conversation. Automated content takes the [...]

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Friday News Round-Up

by Elisabeth Posted Mar. 02, 2012

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Happy Friday everyone! Our office has been buzzing with conversations about the branding opportunities Facebook Timeline provides and marketing lessons learned from the Oscars, so we’ve collected a few of our top read articles from the week for you to read. 1. There is no doubt that Facebook’s new Timeline feature is going to change [...]

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Friday News Round-Up

by Elisabeth Posted Feb. 24, 2012

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Happy Friday! Here are some of the PR, marketing and digital media news stories our office shared around this week. 1. Which digital platforms do you use? Here are 5 reasons to add blogging into your marketing mix rather than relying just on Facebook. 2. Ever feel like you’re being specifically targeted? Target took target [...]

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LinkedIn: When Following the Crowd is a Good Thing

by Elisabeth Posted Feb. 20, 2012

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Consider this “professional peer pressure,” if you want, but come on… all the cool kids are doing it. LinkedIn is typically recognized as the go-to place for online business networking. Since its IPO in May of 2011, LinkedIn has experienced wild growth in both volume of unique visitors as well as in the amount of [...]

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What mattered most in 2011?

by Brian Posted Feb. 08, 2012

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If aliens were to look at Google’s recent report Zeitgeist 2011: How the World Searched, they would likely conclude humans are a fickle bunch. I would agree with them…after all, I wouldn’t dare disagree with aliens, even if they were cute or funny – cue Mars Attacks. Fickle or not, we did a lot of [...]

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Marketing Strategy: Driving ROI and Using Creativity

by Elisabeth Posted Jan. 16, 2012

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Chat with the head of a marketing department about priorities or goals and you are bound to notice a powerful pain point emerge within just a few minutes. Beneath the conversation about strategic plans to improve ad-copy and get publicity in major news sources lurk fears that even a best effort will not mean getting [...]

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Digital digs: 9 Web tools that have my interest (for this moment)

by Nicole Posted Nov. 28, 2011

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Anyone will tell you, I am a digital tool fanatic. I love the latest and greatest, the fastest and sexiest. Here’s the tools that I am currently “digging” to get my stuff done! We’re not even remotely affiliated with any of these companies… I just am loving their products. Wunderlist – My answer to “GTD.” [...]

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Beating Bloggers’ Block: 5 ways to break the wall

by Nicole Posted Nov. 10, 2011

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We can emphasize fresh content and reinforce the value of active blogging until we’re hoarse. But, when the dreaded beast a.k.a. writers’ block gobbles up our blogging muse, it can be quite difficult to keep up the momentum. When this happens, and it is inevitable, it is best to have a packed arsenal of inspiration [...]