919 Blog

Iconic Brands With the Upper Hand – and What You Can Learn From Them

by Graham Chapman Posted Mar. 07, 2012

2

Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy. So, naturally, I’m really digging these brands that are cleverly adapting their marketing strategies to incorporate figures from American pop culture to appeal to men in their advertising. I’m [...]

Continue Reading

Friday News Round-Up

by Elisabeth Posted Mar. 02, 2012

0

Happy Friday everyone! Our office has been buzzing with conversations about the branding opportunities Facebook Timeline provides and marketing lessons learned from the Oscars, so we’ve collected a few of our top read articles from the week for you to read. 1. There is no doubt that Facebook’s new Timeline feature is going to change [...]

Continue Reading

Friday News Round-Up

by Elisabeth Posted Feb. 24, 2012

0

Happy Friday! Here are some of the PR, marketing and digital media news stories our office shared around this week. 1. Which digital platforms do you use? Here are 5 reasons to add blogging into your marketing mix rather than relying just on Facebook. 2. Ever feel like you’re being specifically targeted? Target took target [...]

Continue Reading

16 Ways to Handle Negative Reviews and Comments

by Ashlie Posted Dec. 16, 2011

0

Every business is at risk of getting negative online reviews or negative comments to a blog post. Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode. After all, it’s our first reaction to defend ourselves (or business or product or service) when delivers a blow.

Continue Reading

The Art of Your Business Card

by Stacey Posted Nov. 21, 2011

0

The last impression you make on someone is often just as crucial as the first impression…something to remember when creating your business card. Always think of your business card as your last or lasting impression. Take Will Smith’s business card in the flick, Hitch. The movie came out six years ago and to this day, [...]

Continue Reading

Extreme Viral Marketing: Tubes and the MFCEO

by Nicole Posted Nov. 07, 2011

0

Censors, edits, and other hurdles have made creating a TV or radio spot more a test than an art – enter the world wide web. With far fewer or no restrictions at all, the internet allows a creative mind to shine through Facebook, YouTube, and even Twitter. Besides a 45 second clip you saw on [...]

Continue Reading

QR codes: Quick Response or Quickly Replaced?

by Ereass Posted Aug. 16, 2011

0

QR codes seem to be popping up everywhere. Magazines, advertisements, products, and business cards are just a few places you might see one on any given day. But just because they are everywhere doesn’t mean they are going to be successful. A little history… According to the QR Code Guide, the QR code has actually [...]

Continue Reading

The Art of “Spinning”

by Stacey Posted Jun. 29, 2011

0

Often times, we PR pros are referred to as “the Spin Crowd.” And no, I’m not talking about the reality show spin-off of Keeping Up With the Kardashians. Unfortunately, PR is not all “Sex and the City” so to speak (as this blog post suggests, many a PR pro has struggled to come to terms [...]

Continue Reading

Think Like a Cactus and Dominate your Next Event

by Graham Chapman Posted Jun. 15, 2011

0

I’ll admit it – I have an unhealthy obsession with the late comedian Mitch Hedberg. His slow drawl one liners comprise a large chunk of my brain’s unnecessary knowledge category. You guys know what I’m talking about, that portion of a male’s brain that’s dominated by baseball statistics, Dumb and Dumber quotes, and some weird [...]

Continue Reading

The Royal Wedding Redux – Lessons Learned for Marketing and PR Pros

by Frank Posted May. 05, 2011

0

Just when you’d thought you’d heard, seen and read all you possibly could about the Royal Wedding (if you feel like you missed anything, don’t worry. There’s a website devoted to it) there are a few things I’d like to say. PR and marketing folks can learn a lot from the Royals, and I don’t [...]