Heading into one of the many, many commercial breaks during the Grammy Awards, there was a tease that Justin Bieber was going to be performing soon. Since I was waiting to hear my daughter say that she wanted to see his movie, “Never Say Never”, I thought I would make it easy. “Any thoughts about Continue Reading…
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Lessons Learned from Social Media Bloopers: Part 1
“Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.” – Brandon Mull Social media has owned the personal sphere for awhile, but it has only recently really taken off across all sectors of the business world. As the professional use of social media has risen, so has the Continue Reading...
What Businesses Can Learn From the Vatican
This week, our office was abuzz with talk about one main topic: who would be elected as the new pope. As we went about our daily duties, we debated whether or not this would be a quick decision or a long, drawn out process like in the past. We kept track of the short list Continue Reading...
The PR Mistake Franchisors Often Make
Many franchise business development execs aren’t leveraging PR and social media to increase margins and improve close rates. We work with a lot of new business franchise executives, and have noticed a wide range of perspectives regarding the use of marketing, and particularly PR as a critical component of company growth. I can reference multiple Continue Reading...
Personalization: The Unambiguous Online Marketing Trend
I recently read an article published on Slate called “A Robot Stole My Pulitzer!” that discusses the delicate balance that exists in the online content creation world. Basically, the idea is that online content production is becoming increasingly automated AND increasingly personalized, both of which could damage the open flow of conversation. Automated content takes the Continue Reading...
Is Your Story Newsworthy?
There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better. Today, newsrooms are smaller while the sea of news and content is overflowing. What hasn’t changed is what makes a story newsworthy. It’s interesting to me that Continue Reading...What Fuels Bieber Fever? Marketing and Social Media, That’s What!
By: Frank in Blog, Social Media posted on March 14, 2011 5:15 pm
Business are starting to get social media. This is the year that the majority of businesses, even your local grocery store and insurance agent, are turning to blogging, Twitter and even Facebook. Seems like America’s hit TV show has finally jumped on the bandwagon and this season is offering online voting … via Facebook.
“Target your pitches and press releases to the right reporters at the right media outlets.” Any PR professional has surely heard this advice at some point in their career, and at some point, despite our better judgment, we’ve all ignored it. Why? We ignore this tip because it’s a …
Remember the 1990’s? You know – when the height of technology meant you could download the new Bare Naked Ladies album from Napster with your cool, new dial-up internet connection… as long nothing else was open and the stars were perfectly aligned? Fortunately, computers can handle a lot more data nowadays, but us humans haven’t evolved quite so quickly.
Ted Williams, America’s hottest new celebrity, has me tormented. And no, I’m not talking about Ted Williams, the great homerun hitter. This Ted Williams had struck out in every aspect of his life. He was a homeless radio announcer, discovered in poverty, living on the streets of Columbus, Ohio. Turns out he had the life of Lucifer, but the voice of God.
To paraphrase a line out of The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.”
A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a consistent, compelling cross channel brand.
This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means for a story to be worthy of mainstream press coverage. You get too swept up in your day-to-day life, excited about what you’re working on and forget how it applies to the rest of us. It’s great to love what you do, but in order to get it covered by the local television stations or newspaper, you need to think outside of your own world.
The First Hour Idea
By: Frank in Blog, Our Agency posted on February 8, 2011 7:00 am
You get 60 minutes in one hour, 24 hours in a day, and if you keep doing the math, it works out to about 700,800 hours in your life if you live to 80 years old. And while we race through the hours in our day, sometimes so fast that we don’t even notice (cue the phrase “where does the time go”), I’ve discovered that some of those hours are more important than others.
The people of 919 Marketing vote on the best commercials from Superbowl XLV.
