919 Blog

And The Trophy Goes To …

by Ashlie Posted Feb. 07, 2011

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The people of 919 Marketing vote on the best commercials from Superbowl XLV.

You know what 2:30 feels like, right?

by Graham Chapman Posted Jan. 27, 2011

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Oh yes I do. It’s when I’m sinking into my office chair about an hour after lunch – the computer screen is blurry and my mind is just as hazy as my vision. Deadlines are fast approaching so I’ve got no time to waste. It felt like it was 8:30 just 15 minutes ago and I still haven’t made a dent in that to-do list. So what to do?

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How Are We Doing?

by Frank Posted Jan. 21, 2011

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I am a font of trivial information. At least that’s what a good friend of ours named me on New Year’s Eve, as my wife and I sat with a group of friends playing Trivial Pursuit while awaiting the arrival of 2011.

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Ditch the Pick Up Lines and Cold Call like a Champ

by Graham Chapman Posted Jan. 19, 2011

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Ok guys, we’ve all done it. You see that gorgeous girl on the other side of the room and you start trying to devise a game plan to catch her attention. You’ve been watching – suitor after suitor buys her a drink and strikes out minutes later. In your mind you are thinking, “Man, I better come up with something good because I want to make a better impression than those guys.”

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When it comes to client-agency relationships, love is a two way street.

by David Posted Jan. 10, 2011

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The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication, etc.) to bewildering Bermuda Triangle reasons (new marketing director cleans house 80% of the time regardless of results, CEO’s cousin or wife is a marketing expert, etc.), and everything in between.

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I Pitch Like a Girl!

by Sue Posted Jan. 05, 2011

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I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons.

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Blogging into the abyss? We think not.

by Nicole Posted Jan. 03, 2011

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I work with clients all the time who struggle to appreciate the value of a blog, especially when they think about the time that goes into keeping it up to date and then getting people to read it.

We live in a world of instant gratification – microwaves, drive-through’s, mp3 downloads and movies on demand. So the thought of putting deep thought into each and every blog post when we’re not sure anyone is listening does sound daunting.

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A Social Media Prediction for 2011

by Frank Posted Dec. 29, 2010

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Time once again for all those predictions for the coming year. You know what I mean. What celebrities will get married or divorced? What movies will be big hits or flops? Hit albums, hot trends, and the list goes on.

Here’s one you probably didn’t pick up. A survey by eMarketer predicts that 80% of businesses…

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Branding, ‘The Y’ and the Village People

by Nicole Posted Dec. 27, 2010

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Don’t ask me how it popped up or what convoluted string of searches led me to it six months after it was posted. But I think I died a little inside today after reading for the first time that the YMCA is now rebranding itself as simply “The Y.”

That can’t be right, can it?

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Is Direct Mail Dead?

by Graham Chapman Posted Dec. 20, 2010

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There are a number of new marketing minds today who claim that traditional marketing methods, like direct mail, are dead. Conversely, I’ve seen just as many distinguished “dinosaurs” who disregard the value of building relationships through online media and rely on old-school tactics to drive new business. You can see an example [...]