919 Blog

“Clients Gone Wild” Series: Radio Interview Fail

by Frank Posted Aug. 24, 2011

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As a reporter, I would usually provide interview subjects with a sense of what I was going to ask. I NEVER gave specific questions, just a broad overview of what the interview would be about. It was my job to create the specific questions immediately prior to the interview when I had a better idea [...]

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“Clients Gone Wild” Series: Dropping F Bombs in an Interview

by Graham Chapman Posted Aug. 18, 2011

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Recently, a client of ours launched a nationwide campaign and brought on a celebrity as the spokesperson to drive consumer and press interest. It turned out to be a huge hit and we worked with the celebrity to generate media opportunities in a variety of markets around the country. From Philadelphia to Honolulu, radio airwaves, [...]

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QR codes: Quick Response or Quickly Replaced?

by Ereass Posted Aug. 16, 2011

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QR codes seem to be popping up everywhere. Magazines, advertisements, products, and business cards are just a few places you might see one on any given day. But just because they are everywhere doesn’t mean they are going to be successful. A little history… According to the QR Code Guide, the QR code has actually [...]

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Everything I Need to Know About Business, I Learned in Kindergarten

by Nicole Posted Jul. 22, 2011

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“When in doubt, go back to the basics.” In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world. A lot of people get wrapped up in details and are convinced that it is necessary to [...]

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Next Time, Think before Getting your Groupon

by Graham Chapman Posted Jul. 11, 2011

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Groupon CEO, Andrew Mason, just might be “getting his freak on” Missy Elliot style because everyone seems to be (wait for it…) getting their Groupon (ba da ching!). With an impending IPO estimated at $750 million, Groupon is the topic of many conversations this summer. It’s a brilliant concept and, in theory, a win-win for [...]

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Better Late than Never – Google Unveils Google+

by Ereass Posted Jul. 05, 2011

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Google has arrived a little late to the social network party. Google has just unveiled Google+ (If you’d like some first impressions, check out PC World’s thoughts), their much anticipated answer to Facebook. Fashionably late but realistic, Google has no desire to derail Mark Zuckerberg and Facebook. Google+ simply aims to be a useful and [...]

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The power of one tweet…and why we’re dressed up like cows

by Nicole Posted Jun. 30, 2011

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Several of our number got quite a large dose of humility today due to this tweet… We wanted to share our story and our letter to the Triangle Business Journal. You’re gonna love this! Dear @TriangleBizJrnl, We appreciate your daily Tweets, Especially the ones about good eats. @ChickfilA #cowday is no joking matter. We got [...]

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The Art of “Spinning”

by Stacey Posted Jun. 29, 2011

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Often times, we PR pros are referred to as “the Spin Crowd.” And no, I’m not talking about the reality show spin-off of Keeping Up With the Kardashians. Unfortunately, PR is not all “Sex and the City” so to speak (as this blog post suggests, many a PR pro has struggled to come to terms [...]

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Think Like a Cactus and Dominate your Next Event

by Graham Chapman Posted Jun. 15, 2011

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I’ll admit it – I have an unhealthy obsession with the late comedian Mitch Hedberg. His slow drawl one liners comprise a large chunk of my brain’s unnecessary knowledge category. You guys know what I’m talking about, that portion of a male’s brain that’s dominated by baseball statistics, Dumb and Dumber quotes, and some weird [...]

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Oprah’s Farewell – Things to Learn from the Long Goodbye.

by Frank Posted Jun. 10, 2011

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Say what you will about Oprah, and there will be a lot said as she winds down her television show after 25 years. Actually a lot has already been said since she announced last year she would be giving up The Oprah Winfrey Show. According to Forbes, she is worth an estimated $2.7 billion dollars. [...]