919 Blog

Helvetica: What’s the big deal?

by Ereass Posted Sep. 07, 2011

All humans are different.

We all look, feel, think, and move in different ways. However, there is one small, and seemingly insignificant, thing that most people have in common; their use of Helvetica. The font has become a part of everyone’s daily life. It is simply everywhere.

Continue Reading

Oprah’s Farewell – Things to Learn from the Long Goodbye.

by Frank Posted Jun. 10, 2011

Say what you will about Oprah, and there will be a lot said as she winds down her television show after 25 years.  Actually a lot has already been said since she announced last year she would be giving up The Oprah Winfrey Show.  According to Forbes, she is worth an estimated $2.7 billion dollars.  [...]

Continue Reading

What Fuels Bieber Fever? Marketing and Social Media, That’s What!

by Frank Posted Mar. 14, 2011

Heading into one of the many, many commercial breaks during the Grammy Awards, there was a tease that Justin Bieber was going to be performing soon.  Since I was waiting to hear my daughter say that she wanted to see his movie, “Never Say Never”, I thought I would make it easy.  “Any thoughts about [...]

Continue Reading

Branding, ‘The Y’ and the Village People

by Nicole Posted Dec. 27, 2010

Don’t ask me how it popped up or what convoluted string of searches led me to it six months after it was posted. But I think I died a little inside today after reading for the first time that the YMCA is now rebranding itself as simply “The Y.”

That can’t be right, can it?

Continue Reading