919 Blog

“Clients Gone Wild” Series: You did What?! In Front of Who?!

by Ashlie Posted Aug. 30, 2011

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We were at a lovely lunch at a popular, local café one weekday in 2008 when our cell phone buzzed. It was a client, an important one at that, so we took the call. After a few moments into the call, my heart sank to my feet. I couldn’t believe what I was hearing. For [...]

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“Clients Gone Wild” Series: Wild Tempers

by Dave Posted Aug. 26, 2011

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So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit, but it’s good coverage in a midsize market that should have the local client – and corporate office – happy with your efforts. But then, things take a turn for the strange. On [...]

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“Clients Gone Wild” Series: Radio Interview Fail

by Frank Posted Aug. 24, 2011

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As a reporter, I would usually provide interview subjects with a sense of what I was going to ask. I NEVER gave specific questions, just a broad overview of what the interview would be about. It was my job to create the specific questions immediately prior to the interview when I had a better idea [...]

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“Clients Gone Wild” Series: Dropping F Bombs in an Interview

by Graham Chapman Posted Aug. 18, 2011

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Recently, a client of ours launched a nationwide campaign and brought on a celebrity as the spokesperson to drive consumer and press interest. It turned out to be a huge hit and we worked with the celebrity to generate media opportunities in a variety of markets around the country. From Philadelphia to Honolulu, radio airwaves, [...]

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Prove it Today and “Play your Way” into Your Prospect’s “Lineup” Tomorrow.

by Graham Chapman Posted May. 02, 2011

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As a former college baseball player, for better or for worse, I apply the lessons I learned as an athlete to the business world. The lesson that’s translated most directly is “playing my way” into the lineup (not sure what that means? This description about making the lineup should help). In college, there were no [...]