Tag Archives: corporate identity
Helvetica: What’s the big deal?
by Ereass Posted Sep. 07, 2011
0
All humans are different.
We all look, feel, think, and move in different ways. However, there is one small, and seemingly insignificant, thing that most people have in common; their use of Helvetica. The font has become a part of everyone’s daily life. It is simply everywhere.
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Branding, ‘The Y’ and the Village People
by Nicole Posted Dec. 27, 2010
Don’t ask me how it popped up or what convoluted string of searches led me to it six months after it was posted. But I think I died a little inside today after reading for the first time that the YMCA is now rebranding itself as simply “The Y.”
That can’t be right, can it?
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