Tag Archives: marketing consultants
When it comes to client-agency relationships, love is a two way street.
by 
David Posted Jan. 10, 2011
1
The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication, etc.) to bewildering Bermuda Triangle reasons (new marketing director cleans house 80% of the time regardless of results, CEO’s cousin or wife is a marketing expert, etc.), and everything in between.
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Why Does Buzz Help Business?
by Nicole Posted Dec. 08, 2010
Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say? Those are all vital questions, the daily essence of what we do. That being said, most people never really [...]
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The First Hour Idea
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Is Direct Mail Dead?
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Facebook Etiquette 101 for Businesses
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- The Press Release is (Almost) Dead
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Graham Chapman: The VW Darth Vader commercial is, indeed, sweet an...
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Andrew J Abernathy: I'll tell you what DIDN'T work, Pepsi 10 (or whate...
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David Meerman Scott: The idea of trying to be part of a breaking story ...
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Haylee Isaacson: The media has changed, it takes a lot more innovat...
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: I am out of the office today, November 3, with no ...
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