919 Blog

Helvetica: What’s the big deal?

by Ereass Posted Sep. 07, 2011

All humans are different.

We all look, feel, think, and move in different ways. However, there is one small, and seemingly insignificant, thing that most people have in common; their use of Helvetica. The font has become a part of everyone’s daily life. It is simply everywhere.

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QR codes: Quick Response or Quickly Replaced?

by Ereass Posted Aug. 16, 2011

QR codes seem to be popping up everywhere. Magazines, advertisements, products, and business cards are just a few places you might see one on any given day. But just because they are everywhere doesn’t mean they are going to be successful. A little history… According to the QR Code Guide, the QR code has actually [...]

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Everything I Need to Know About Business, I Learned in Kindergarten

by Nicole Posted Jul. 22, 2011

“When in doubt, go back to the basics.”  In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world.  A lot of people get wrapped up in details and are convinced that it is necessary to [...]

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Next Time, Think before Getting your Groupon

by Graham Chapman Posted Jul. 11, 2011

Groupon CEO, Andrew Mason, just might be “getting his freak on” Missy Elliot style because everyone seems to be (wait for it…) getting their Groupon (ba da ching!).  With an impending IPO estimated at $750 million, Groupon is the topic of many conversations this summer.   It’s a brilliant concept and, in theory, a win-win for [...]

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The Art of “Spinning”

by Stacey Posted Jun. 29, 2011

Often times, we PR pros are referred to as “the Spin Crowd.”  And no, I’m not talking about the reality show spin-off of Keeping Up With the Kardashians.  Unfortunately, PR is not all “Sex and the City” so to speak (as this blog post suggests, many a PR pro has struggled to come to terms [...]

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Dress for the Job You Want, NOT the Job You Have

by Stacey Posted May. 16, 2011

“Dress for the job you want, not the job you have” – this quote, from “Picture Perfect,”  is as familiar as “Show Me the Money” – and far more impactful than you might think. I watched “Picture Perfect” right before I entered college, and this phrase has guided me throughout my entire college and professional [...]

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The Royal Wedding Redux – Lessons Learned for Marketing and PR Pros

by Frank Posted May. 05, 2011

Just when you’d thought you’d heard, seen and read all you possibly could about the Royal Wedding (if you feel like you missed anything, don’t worry.   There’s a website devoted to it) there are a few things I’d like to say.  PR and marketing folks can learn a lot from the Royals, and I don’t [...]

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What Fuels Bieber Fever? Marketing and Social Media, That’s What!

by Frank Posted Mar. 14, 2011

Heading into one of the many, many commercial breaks during the Grammy Awards, there was a tease that Justin Bieber was going to be performing soon.  Since I was waiting to hear my daughter say that she wanted to see his movie, “Never Say Never”, I thought I would make it easy.  “Any thoughts about [...]

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Take your company to the next level with a yearly marketing audit

by David Posted Feb. 15, 2011

To paraphrase a line out of The Matrix – “The answer is out there – it’s asking the right questions that drives you to the right one.”

A few years back my firm helped a sleepy eLearning software company paint an overarching picture of how to represent their products globally with a consistent, compelling cross channel brand.

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You know what 2:30 feels like, right?

by Graham Chapman Posted Jan. 27, 2011

Oh yes I do. It’s when I’m sinking into my office chair about an hour after lunch – the computer screen is blurry and my mind is just as hazy as my vision. Deadlines are fast approaching so I’ve got no time to waste. It felt like it was 8:30 just 15 minutes ago and I still haven’t made a dent in that to-do list. So what to do?

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