Tag Archives: media pitching
“Clients Gone Wild” Series: Wild Tempers
by Dave Posted Aug. 26, 2011
So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit, but it’s good coverage in a midsize market that should have the local client – and corporate office – happy with your efforts. But then, things take a turn for the strange. On [...]
Continue Reading
“Why Your PR Isn’t Working” Series: You’re not targeting.
by 
Ashlie Posted Feb. 22, 2011
“Target your pitches and press releases to the right reporters at the right media outlets.” Any PR professional has surely heard this advice at some point in their career, and at some point, despite our better judgment, we’ve all ignored it. Why? We ignore this tip because it’s a …
Continue Reading
I Pitch Like a Girl!
by 
Sue Posted Jan. 05, 2011
I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons.
Continue Reading
Social
-
The First Hour Idea
-
Is Direct Mail Dead?
-
Facebook Etiquette 101 for Businesses
- Digital News Link Roundup
- The Press Release is (Almost) Dead
-
Graham Chapman: The VW Darth Vader commercial is, indeed, sweet an...
-
Andrew J Abernathy: I'll tell you what DIDN'T work, Pepsi 10 (or whate...
-
David Meerman Scott: The idea of trying to be part of a breaking story ...
-
Haylee Isaacson: The media has changed, it takes a lot more innovat...
-
: I am out of the office today, November 3, with no ...
Categories
Branding (11)
- Digital Marketing (10)
- Marketing & Sales (18)
- Our Agency (42)
- PR (28)
- Social Media (28)
