Tag Archives: media training
“Clients Gone Wild” Series: You did What?! In Front of Who?!
by 
Ashlie Posted Aug. 30, 2011
We were at a lovely lunch at a popular, local café one weekday in 2008 when our cell phone buzzed. It was a client, an important one at that, so we took the call. After a few moments into the call, my heart sank to my feet. I couldn’t believe what I was hearing. For [...]
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“Clients Gone Wild” Series: Radio Interview Fail
by 
Frank Posted Aug. 24, 2011
As a reporter, I would usually provide interview subjects with a sense of what I was going to ask. I NEVER gave specific questions, just a broad overview of what the interview would be about. It was my job to create the specific questions immediately prior to the interview when I had a better idea [...]
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“Clients Gone Wild” Series: Dropping F Bombs in an Interview
by 
Graham Chapman Posted Aug. 18, 2011
Recently, a client of ours launched a nationwide campaign and brought on a celebrity as the spokesperson to drive consumer and press interest. It turned out to be a huge hit and we worked with the celebrity to generate media opportunities in a variety of markets around the country. From Philadelphia to Honolulu, radio airwaves, [...]
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Social
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The First Hour Idea
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Is Direct Mail Dead?
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Facebook Etiquette 101 for Businesses
- Digital News Link Roundup
- The Press Release is (Almost) Dead
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Graham Chapman: The VW Darth Vader commercial is, indeed, sweet an...
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Andrew J Abernathy: I'll tell you what DIDN'T work, Pepsi 10 (or whate...
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David Meerman Scott: The idea of trying to be part of a breaking story ...
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Haylee Isaacson: The media has changed, it takes a lot more innovat...
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: I am out of the office today, November 3, with no ...
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