Tag Archives: news
“Clients Gone Wild” Series: You did What?! In Front of Who?!
by 
Ashlie Posted Aug. 30, 2011
We were at a lovely lunch at a popular, local café one weekday in 2008 when our cell phone buzzed. It was a client, an important one at that, so we took the call. After a few moments into the call, my heart sank to my feet. I couldn’t believe what I was hearing. For [...]
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“Clients Gone Wild” Series: Wild Tempers
by Dave Posted Aug. 26, 2011
So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit, but it’s good coverage in a midsize market that should have the local client – and corporate office – happy with your efforts. But then, things take a turn for the strange. On [...]
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“Clients Gone Wild” Series: Dropping F Bombs in an Interview
by 
Graham Chapman Posted Aug. 18, 2011
Recently, a client of ours launched a nationwide campaign and brought on a celebrity as the spokesperson to drive consumer and press interest. It turned out to be a huge hit and we worked with the celebrity to generate media opportunities in a variety of markets around the country. From Philadelphia to Honolulu, radio airwaves, [...]
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All the News that’s Fit… to Buy?
by 
Frank Posted Apr. 13, 2011
“All the News That’s Fit to Print”. That’s been the slogan on the masthead of The New York Times since its founding. But these days, the Times’ business model is struggling to cope with technology. A majority of its readers are migrating to online news and the advertisers are following. In 2005, the Times’ still [...]
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Andrew J Abernathy: I'll tell you what DIDN'T work, Pepsi 10 (or whate...
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David Meerman Scott: The idea of trying to be part of a breaking story ...
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Haylee Isaacson: The media has changed, it takes a lot more innovat...
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: I am out of the office today, November 3, with no ...
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