Tag Archives: pitching
“Why Your PR Isn’t Working” Series: You’re not targeting.
by 
Ashlie Posted Feb. 22, 2011
“Target your pitches and press releases to the right reporters at the right media outlets.” Any PR professional has surely heard this advice at some point in their career, and at some point, despite our better judgment, we’ve all ignored it. Why? We ignore this tip because it’s a …
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“Why Your PR Isn’t Working” Series: It’s not newsworthy.
by Ashlie Posted Feb. 11, 2011
This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means for a story to be worthy of mainstream press coverage. You get too swept up in your day-to-day life, excited about what you’re working on and forget how it applies to the rest of us. It’s great to love what you do, but in order to get it covered by the local television stations or newspaper, you need to think outside of your own world.
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I Pitch Like a Girl!
by 
Sue Posted Jan. 05, 2011
I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons.
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Social
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The First Hour Idea
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Is Direct Mail Dead?
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Facebook Etiquette 101 for Businesses
- Digital News Link Roundup
- The Press Release is (Almost) Dead
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Graham Chapman: The VW Darth Vader commercial is, indeed, sweet an...
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Andrew J Abernathy: I'll tell you what DIDN'T work, Pepsi 10 (or whate...
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David Meerman Scott: The idea of trying to be part of a breaking story ...
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Haylee Isaacson: The media has changed, it takes a lot more innovat...
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: I am out of the office today, November 3, with no ...
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