919 Blog

“Clients Gone Wild” Series: Dropping F Bombs in an Interview

by Graham Chapman Posted Aug. 18, 2011

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Recently, a client of ours launched a nationwide campaign and brought on a celebrity as the spokesperson to drive consumer and press interest. It turned out to be a huge hit and we worked with the celebrity to generate media opportunities in a variety of markets around the country. From Philadelphia to Honolulu, radio airwaves, [...]

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Everything I Need to Know About Business, I Learned in Kindergarten

by Nicole Posted Jul. 22, 2011

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“When in doubt, go back to the basics.” In my experience, it’s never a bad idea and, typically, returning to the basics helps give you a much needed fresh perspective. This mentality works wonders in the business world. A lot of people get wrapped up in details and are convinced that it is necessary to [...]

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The Art of “Spinning”

by Stacey Posted Jun. 29, 2011

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Often times, we PR pros are referred to as “the Spin Crowd.” And no, I’m not talking about the reality show spin-off of Keeping Up With the Kardashians. Unfortunately, PR is not all “Sex and the City” so to speak (as this blog post suggests, many a PR pro has struggled to come to terms [...]

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Everyone is Replaceable

by Stacey Posted Jun. 07, 2011

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Getting a job these days is competitive and PR firms are looking for employees who can keep up with the high demand from clients. I’ve had to learn this quickly as I, myself, recently made the transition from the news desk to the PR desk. There are thousands of candidates out there trying to make [...]

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Dress for the Job You Want, NOT the Job You Have

by Stacey Posted May. 16, 2011

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“Dress for the job you want, not the job you have” – this quote, from “Picture Perfect,” is as familiar as “Show Me the Money” – and far more impactful than you might think. I watched “Picture Perfect” right before I entered college, and this phrase has guided me throughout my entire college and professional [...]

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All the News that’s Fit… to Buy?

by Frank Posted Apr. 13, 2011

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“All the News That’s Fit to Print”. That’s been the slogan on the masthead of The New York Times since its founding. But these days, the Times’ business model is struggling to cope with technology. A majority of its readers are migrating to online news and the advertisers are following. In 2005, the Times’ still [...]

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“Why Your PR Isn’t Working” Series: It’s not newsworthy.

by Ashlie Posted Feb. 11, 2011

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This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means for a story to be worthy of mainstream press coverage. You get too swept up in your day-to-day life, excited about what you’re working on and forget how it applies to the rest of us. It’s great to love what you do, but in order to get it covered by the local television stations or newspaper, you need to think outside of your own world.

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I Pitch Like a Girl!

by Sue Posted Jan. 05, 2011

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I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons.