919 Blog

3 Lessons We Learned in Client Management: Wizard of Oz Rejected Our Clients and Their Little Blog Too

by Sue Posted Nov. 08, 2011

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We all jumped over the rainbow with joy when we thought we landed our clients on a huge national TV show — a TV daytime talk show starring one of Oprah’s favorite sons who grew up to be a doctor. A famous doctor named Oz. All was well and we were off to see the [...]

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“Clients Gone Wild” Series: You did What?! In Front of Who?!

by Ashlie Posted Aug. 30, 2011

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We were at a lovely lunch at a popular, local café one weekday in 2008 when our cell phone buzzed. It was a client, an important one at that, so we took the call. After a few moments into the call, my heart sank to my feet. I couldn’t believe what I was hearing. For [...]

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“Clients Gone Wild” Series: Wild Tempers

by Dave Posted Aug. 26, 2011

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So, you’ve done your part. You’ve researched, written, edited, rewritten, pitched, followed up, scheduled, confirmed and trained. Granted, it’s no Journal hit, but it’s good coverage in a midsize market that should have the local client – and corporate office – happy with your efforts. But then, things take a turn for the strange. On [...]

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“Why Your PR Isn’t Working” Series: You’re not targeting.

by Ashlie Posted Feb. 22, 2011

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“Target your pitches and press releases to the right reporters at the right media outlets.” Any PR professional has surely heard this advice at some point in their career, and at some point, despite our better judgment, we’ve all ignored it. Why? We ignore this tip because it’s a …

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“Why Your PR Isn’t Working” Series: It’s not newsworthy.

by Ashlie Posted Feb. 11, 2011

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This may seem obvious on the surface, but it is surprising how many business people do not really understand what it means for a story to be worthy of mainstream press coverage. You get too swept up in your day-to-day life, excited about what you’re working on and forget how it applies to the rest of us. It’s great to love what you do, but in order to get it covered by the local television stations or newspaper, you need to think outside of your own world.

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I Pitch Like a Girl!

by Sue Posted Jan. 05, 2011

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I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons.

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Why Does Buzz Help Business?

by Nicole Posted Dec. 08, 2010

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Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say? Those are all vital questions, the daily essence of what we do. That being said, most people never really [...]