Tag Archives: reporter
“Clients Gone Wild” Series: Radio Interview Fail
by 
Frank Posted Aug. 24, 2011
0
As a reporter, I would usually provide interview subjects with a sense of what I was going to ask. I NEVER gave specific questions, just a broad overview of what the interview would be about. It was my job to create the specific questions immediately prior to the interview when I had a better idea [...]
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“Clients Gone Wild” Series: Dropping F Bombs in an Interview
by 
Graham Chapman Posted Aug. 18, 2011
Recently, a client of ours launched a nationwide campaign and brought on a celebrity as the spokesperson to drive consumer and press interest. It turned out to be a huge hit and we worked with the celebrity to generate media opportunities in a variety of markets around the country. From Philadelphia to Honolulu, radio airwaves, [...]
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