Tag Archives: social media
Think Before You Tweet
by
Frank Posted Sep. 06, 2011
I’m probably dating myself here, but I remember a college class titled “Ethics in Journalism” in which we studied the classic Orson Welles 1938 radio broadcast of “The War of the Worlds.” The radio show detailing a Martian Invasion in
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Next Time, Think before Getting your Groupon
by
Graham Chapman Posted Jul. 11, 2011
Groupon CEO, Andrew Mason, just might be “getting his freak on” Missy Elliot style because everyone seems to be (wait for it…) getting their Groupon (ba da ching!). With an impending IPO estimated at $750 million, Groupon is the topic of many conversations this summer. It’s a brilliant concept and, in theory, a win-win for [...]
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Better Late than Never – Google Unveils Google+
by Ereass Posted Jul. 05, 2011
Google has arrived a little late to the social network party. Google has just unveiled Google+ (If you’d like some first impressions, check out PC World’s thoughts), their much anticipated answer to Facebook. Fashionably late but realistic, Google has no desire to derail Mark Zuckerberg and Facebook. Google+ simply aims to be a useful and [...]
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The power of one tweet…and why we’re dressed up like cows
by Nicole Posted Jun. 30, 2011
Several of our number got quite a large dose of humility today due to this tweet… We wanted to share our story and our letter to the Triangle Business Journal. You’re gonna love this! Dear @TriangleBizJrnl, We appreciate your daily Tweets, Especially the ones about good eats. @ChickfilA #cowday is no joking matter. We got [...]
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Facebook Etiquette 101 for Businesses
by
Ashlie Posted Jun. 22, 2011
The same lessons you learned from Miss Manners apply to Facebook.
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Weinergate Revisited – Don’t Blame the Technology, Blame the User
by Nicole Posted Jun. 17, 2011
This is a picture on Facebook that was recently pointed out to me, posted by Peter Shankman, regarding the debacle that has now been dubbed “Weinergate.” I am inclined to agree with Mr. Shankman that “Weinergate” is the fault of a particular person being stupid, rather than an indictment of social media. Social media is [...]
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The Royal Wedding Redux – Lessons Learned for Marketing and PR Pros
by
Frank Posted May. 05, 2011
Just when you’d thought you’d heard, seen and read all you possibly could about the Royal Wedding (if you feel like you missed anything, don’t worry. There’s a website devoted to it) there are a few things I’d like to say. PR and marketing folks can learn a lot from the Royals, and I don’t [...]
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What Fuels Bieber Fever? Marketing and Social Media, That’s What!
by
Frank Posted Mar. 14, 2011
Heading into one of the many, many commercial breaks during the Grammy Awards, there was a tease that Justin Bieber was going to be performing soon. Since I was waiting to hear my daughter say that she wanted to see his movie, “Never Say Never”, I thought I would make it easy. “Any thoughts about [...]
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American Idol Goes Social
by Nicole Posted Mar. 02, 2011
Business are starting to get social media. This is the year that the majority of businesses, even your local grocery store and insurance agent, are turning to blogging, Twitter and even Facebook. Seems like America’s hit TV show has finally jumped on the bandwagon and this season is offering online voting … via Facebook.
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Blogging into the abyss? We think not.
by Nicole Posted Jan. 03, 2011
I work with clients all the time who struggle to appreciate the value of a blog, especially when they think about the time that goes into keeping it up to date and then getting people to read it.
We live in a world of instant gratification – microwaves, drive-through’s, mp3 downloads and movies on demand. So the thought of putting deep thought into each and every blog post when we’re not sure anyone is listening does sound daunting.












