How we helped a mature technology training and help desk provider get to the next level; an effective branding program repositioned the company as the clear market leader, and aggressive business development activities generated a 300% increase in contracted revenue over a two year period.

Business Challenge
TRG was started in the early 90’s by a mercurial management team – they were a high energy, unconventional “street smart” company that had suddenly become a successful, multi-million dollar enterprise with most of the Fortune 500 on their client list. The company grew up, yet their image in the marketplace was still the small, young, aggressive yet ultimately more risky solution. Ironically, the very image that built the business was now impeding market success.

The company clearly needed to reposition itself as the solid market leader they had become.

Yet there were internal cultural issues to deal with, along with integrating the marketing discipline into a sales driven company. Moreover, the media and analyst community were unaware of the company, therefore trusted experts weren’t reinforcing and validating TRG’s leadership position.

How we helped

LINK™ Business Audit
Conducted national customer and media research, extensive market research, competitive positioning audits, etc. Developed the national marketing plan.

Brand Platform
“TRG. See how smart your workforce can be,” communicated the value proposition to corporate training departments, senior level sales prospects, etc.

Marketing / PR Management
Developed the complete marketing planning system and strategic business plans for all TRG business units. Operated as the internal marketing department, managed all marketing and PR activities. Responsible for strategic partnerships and revenue sharing with national software providers. Developed and managed a 5 person Business Development Unit that was charged with providing qualified sales leads to the direct sales force.

Creative Development Center
Developed the navigation, design, content for the corporate website, new corporate identity program, print advertising, direct marketing, sales support materials, web based seminars, trade shows, partner co-marketing programs, etc.

Success
Contracted revenue increased 300% for a multi-million dollar company
Over 1200 qualified sales leads
Partnership agreement with software giant Siebel
NC Fast 50
TRG PR Testimonial
TRG Media Coverage