Triangle Business News

Bill Turner

Springboard Hosting Connects With 919 Marketing

CARY, NC – Springboard Managed Hosting, a privately held provider of outsourced managed web hosting, professional services and data center solutions, today announced that it has signed an agreement with 919 Marketing, a high profile marketing and PR firm that specializes in the emerging technology sector, to manage its local and national marketing and media relations activities.

The new one-year agreement extends a working relationship that was formed Q3 2001 when Springboard was an early growth stage company in the Triangle. Since then, they have acquired over 120 N.C. based clients and a multi-million dollar contract with one of the 20 largest Internet media companies in the world.

According to Rich Lee, CEO of Springboard, “We set aggressive sales goals for ourselves when we formed the company. And we knew our ability to meet those goals hinged on our ability to effectively brand our company and our services, and to quickly build market awareness of our key sales messages. That’s exactly why we hired 919 Marketing, and that’s exactly what they’ve been able to help us achieve. And naturally, we like the fact that the pitch team is the same team working on our business.”

According to Chris Hanks, President of Springboard, “We’ve had success using them on several levels. Their LINK™ Business Audit methodology provided us with the strategic market intelligence and market focus we needed to hit the ground running. In addition, they provided us with strong leadership and insight in our highly successful brand rollout campaign around the Springboard name. And through their aggressive, sustained media relations efforts, we’ve been able to generate a great deal of momentum with local and national editorial and analyst communities.”

919 Marketing CEO David Chapman said, “Springboard is a dynamic, rock solid provider of innovative, cost effective web hosting services that we feel is perfectly positioned to capitalize on the underdeveloped Triangle market. We take great pride in their success to date, and with the signing of our new agreement we will continue play an active, on-going role in their future marketing initiatives.”

###