Triangle Business Journal

Kim Nilsen

TrialCard Signs Deal with 919 Marketing

RALEIGH - Pharmaceutical transaction services company TrialCard has inked a marketing agreement with Holly Springs-based 919 Marketing Company. Raleigh-based TrialCard Inc. is looking to drum up national media coverage and attention from analyst communities. TrialCard uses credit card technology as an alternative to traditional drug sampling programs. The company's "IA Technology" captures real time return on investment sampling data from drug reps, physicians, patients and pharmacists. David Chapman, chief executive officer for 919 Marketing, declined to comment on revenue related to the TrialCard agreement. But sources close to the deal put the projected value for 919 at about $500,000. 919 Marketing's client list includes local technology companies Castle Worldwide, Digital ESP, iBiomatics, Ledgers USA, Medaccom, Springboard Managed Hosting and Tech Resource Group.

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