Triangle Business News

Bill Turner

Maxwell’s Gourmet Snack Food Signs On For 919 Marketing Strategic Planning And Marketing Services

RALEIGH - 919 Marketing Company, a privately held Raleigh area marketing and public relations consulting firm, announced today that it has signed a services agreement with Maxwell’s, a Raleigh based manufacturer and processor of premium gourmet snack foods.

919 Marketing Company was created in 1996 by CEO David Chapman, a marketing thought leader with over 20 years of senior management experience with Fortune 500 corporations and entrepreneurial, emerging growth companies.

Maxwell's sells direct to the consumer via an on-site retail store and via the company’s website, in addition to corporate customers, wholesalers and private label products for several well-known consumer products companies. Maxwell's' unique selling proposition is the ability to quickly respond to customized orders of all sizes with the freshest, highest quality product on the market. They make small production runs and manufacture all products in-house to ensure that their exacting quality and freshness standards are met.

According to Paxton Kempf, President of Maxwell’s, “We’ve built a profitable business exploiting small niche markets. We’ve got the production resources to take our business to the next level, but we need the marketing muscle to get us there.” “Sure, we could add a marketing staff, but that’s not our core competency - we’re in the candy business.” “919 Marketing is a perfect fit with us – they’ve got deep consumer package goods expertise, proven branding skills and their LINK planning process helped us identify where the money to build our business will come from.”

“Talk about an underdeveloped growth opportunity”, says 919 Marketing CEO David Chapman. “Their dedication to quality ingredients and small production runs makes for the freshest product on the market. Yet outside of key business-to-business market segments, they are virtually unknown. The keys to success are creating a compelling brand strategy, accelerating market awareness, creating sampling opportunities and developing marketing and PR programs to fully exploit sales opportunities.”

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