Triangle Business News

Bill Turner

919 Marketing Strategic Marketing Planning Process Fuels Alltel Pavilion Walnut Creek Season Ticket Sales — Venue Announces Best Start To Date

RALEIGH - 919 Marketing Company, a privately held Raleigh area marketing and public relations consulting firm, announced today that it developed the 2002 marketing plan for Clear Channel’s Alltel Pavilion Walnut Creek venue, one of the top five music amphitheaters in the country.

919 Marketing Company was created in 1996 by CEO David Chapman, a marketing thought leader with over 20 years of senior management experience with Fortune 500 corporations and entrepreneurial, emerging growth companies.

“Walnut Creek is off to the best start in its 11 year history,” says David Menconi, staff writer for the Raleigh News & Observer. “The venue’s first five shows have drawn more than 83,000 people, including two sell-outs.”

According to 919 Marketing CEO David Chapman, “All of the industry experts projected a rough year for the concert industry.” “These kind of results can be attributed to a focused marketing program tightly integrated with a persistent, top-notch sales team. And it speaks volumes about the Triangle community as a whole, supporting local entertainment despite current economic realities.”

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