Articles Written By Our CEO:

Annual Business Audit a Key to Staying on Track — To paraphrase a line out of “The Matrix” – “The answer is out there – it’s asking the right question that drives you to the right one.”...

Key Marketing Job Hardest Role to Fill, Businesses Often Turn to Consultants — The typical entrepreneurial story of today goes something like this: A few colleagues create a terrific product or service concept, develop a business strategy strong enough to attract venture capital, secure office space and hang the sign on the door...

Elements of Start-up Success — The National Commission on Entrepreneurship (NCOE) 2000 report entitled Building Companies, Building Communities presents the findings of 18 focus groups – one in the Triangle – held with more than 250 entrepreneurs across the country...

Integrate Online, Off-line Marketing — Today’s reality – all that remains of the digital gold rush is the wistful gypsy love song now playing on Wall Street and at venture capital firms across the country. And my shrinking 401(k) plan...

E-business Experts Have Differing Skills — Back in the late 1980’s, national and global advertising agencies went on a spending spree, frantically gobbling up direct marketing companies, public relations firms, sales promotion agencies, along with any other specialty companies in order to serve up “integrated” marketing communications solutions to corporate America...

Web Marketers Still Have Much to Learn — While Wall Street has richly rewarded e-commerce companies for developing strong brand identities, the millions invested in those companies will be squandered if their customers switch their attention, and their spending money, to the next heavily marketed Web site coming along...

Next Big Web Push Has Business Focus — There’s some great “eye candy” on the Internet these days. Sleek, consumer-driven websites offer high-impact animations, web banners, sexy graphic rollovers, free downloads and hoards of information for consumers and investors...

E-mail Use For Marketing Can Pay Dividends — Your Web site is up. Your sales strategy is solid. Now you need to develop a powerful and measurable customer retention, sales prospecting, and brand awareness program to support the sales effort...

Hype of Web Masks Serious Service Issues — The holiday hysteria over Internet shopping is over. The forecasts, while not officially in, indicate huge numbers were put on the board. No doubt a booming economy, longer work hours and a deeper penetration of PCs in the home paved the way...

Great Web Tools for Sales Pros — In recent years large companies have spent billions of dollars rolling out sophisticated customer relationship management (CRM) software to their sales forces...