919 Marketing, one of North Carolina’s top sports marketing firms, announced today it has signed a deal with Ward Burton Enterprises, an organization founded by former NASCAR driver Ward Burton to promote Burton and his efforts in wildlife conservation.
‘919’s extensive experience working with NASCAR and other high level sports brands was very appealing to me,’ said Burton. ‘Ward Burton Enterprises and the Ward Burton Wildlife Foundation will benefit greatly from 919’s ability to create and manage an overall PR and marketing strategy that will help drive our business for years to come.’
Ward Burton engaged 919 Marketing to develop and implement a marketing strategy to boost brand awareness around Ward Burton Enterprises, including the Ward Burton brand and Ward Burton Wildlife Foundation. As the marketing firm and publicist for Burton, 919 will develop an overall PR and marketing strategy to facilitate relationships between Ward Burton Enterprises and corporations looking to get NASCAR and non-NASCAR related sponsorship opportunities. 919 will also focus on branding strategies, securing media opportunities, executing co-marketing programs, and developing and producing promotional vehicles and marketing projects.
‘Ward is not only a racing legend, but a stand-up guy with American values that corporate America is hungry for,’ said Chapman. ‘Ward Burton Enterprises and the Ward Burton Wildlife Foundation are proven brands that are highly recognized and respected in the sports marketing arena. We look forward to maximizing their awareness among companies in the market who want to activate their brand with focused, measurable change.’