Our big league experience leads to real insights and big ideas
We earned our stripes working in the newsrooms of major national TV networks, the boardrooms of the largest international advertising and public relations agencies, and within the brand marketing departments of the some of the world’s largest brands.
Founder and CEO
VP Public Relations
Senior Media Strategist
Formed in 1996 and headquartered just outside of North Carolina’s Research Triangle Park and the capital city of Raleigh, 919 is a national content marketing firm with a proven track record of helping companies increase revenue, create a competitive advantage and improve marketing results.
Our clients include startups, emerging growth companies and Fortune 500 corporations — from high-tech to health care, hair care and elderly care.
We provide high-powered strategic planning, public relations, social media, digital marketing, business development support and full creative capabilities — each utilizing proven processes refined over hundreds of client engagements.
919 Marketing is a proven, go-to source for national companies of all sizes that want to grow their businesses.
We make the numbers work for our clients.
Most agencies dance around the numbers – they are much more comfortable talking about the size of your budget or the monthly retainer than discussing measurable goals and creating shared expectations.
We insist on setting clear program goals that dovetail and directly augment the numbers you are playing for – top line revenue, market share, brand impressions and preference, franchise unit growth, etc. Otherwise, it’s hard to evaluate our mutual success if expectations aren’t set up front.
It all begins with the development of a collaborative, research validated content marketing strategy using our trademarked LINK® planning process. We then approach each assignment with an underdog mentality – it drives us to dig deeper for fresh, big ideas, and to bring breakthrough ideas and programs to the table.
Are your franchise marketing results just not adding up?
We are passionate about franchising and franchise brands. Our staff are active members and supporters of the IFA, attend and actively participate in client and industry conferences, and have strong relationships with IFA’s leadership team. We are highest level PAC contributors and serve on the IFA Marketing and Technology Committee.
Therefore, we understand why you would invest in our services – to sell more franchises, increase system revenues, accelerate national brand awareness, interest and engagement, and effectively position your brand for sustained success.
We have twice been named one of the 200 fastest growing private marketing companies by Inc. Magazine, covered by national business and marketing industry media and have written regular guest columns for American City Business Journals and franchising media outlets.
Most importantly, our work wins awards for our clients: a national Telly, One Show award, Addy awards, several Davey Awards and numerous public relations awards.
919 Marketing created this national Telly Award winning brand video to energize the franchisee system at the national annual conference, and to boost digital marketing efforts. Also used at Discovery Days and online presentations to franchise prospects.
Regional TV, radio, digital and print media campaign promoting Kerr Drug as THE destination for consumers that care about having a relationship with a local independent pharmacy. The TV campaign won a national Davey Award.
Named one of the 12 best publicity stunts of the year by The Wall Street Journal, 919 created a made-for-TV stunt using Saint Nick that generated big time coverage for a Texas grand opening for Doctors Express.
Behind the scenes with 919 Marketing
Our Founder’s Take
I was destined to be a marketing guy – particularly after my dream of becoming a major league baseball player fizzled away in college.
I started as an account executive at a small ad agency right before I graduated college. I moved on to a larger agency and in a few years decided that since I was the smartest guy in the room (as do a lot of 24 year olds) it was time to open up my own shop called the Chapman Group.
While the agency was profitable, I quickly realized just how little I really knew and sold the business and join a national media publishing firm. I got to know the publishing industry from the inside out, and left with a deep understanding of how advertising and editorial content can form a powerful and profitable connection.
I then spent nearly a decade working for the Interpublic Group, the largest agency network in the world. This was a true “Mad Men” culture, working on multi-million dollar budgets with brand managers and sports marketing directors (and yes we drank martinis regularly at lunch) at some of the largest consumer products groups in the world, including Nabisco, Hanes, Unilever and RJ Reynolds.
While there I met a colleague from Booz Allen Consulting Group who shared my passion for creating breakthrough brand strategies. He and I created a strategic planning process (I later coined it LINK when I started 919 Marketing) that we have now used with over 60 companies, including The Rosetta Stone brand repositioning project.
I moved to Raleigh NC and started 919 Marketing in 1996. Along the way I have also served as an outsourced EVP Marketing for a national technology company and CEO USA Operations for a global professional services firm. I have also been a guest business columnist for the American City Business Journals and served on the American Marketing Association’s New Products Awards Panel.
Why did I start 919 Marketing?
I was ready to create a world class agency of my own. I never lost my entrepreneurial passion, freelancing with smaller companies throughout my career. And I was lucky enough to learn from the some of the sharpest minds in the industry during my corporate, publishing and agency careers.
We just celebrated our 20th birthday, yet we still approach each assignment with an underdog mentality – it’s the juice that makes us work faster, smarter and longer. It makes us stronger, better and more innovative.
Funny enough I never became the smartest guy in the room – but I’ve hired a few of them along the way.
The recipe for future success
Listen to our customers, take great care of our most important people, embrace change, master technology and continuously up our game.
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