Beef Jerky Outlet, the nation’s fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while he was filming The Profit. They shared that communication is critical to the success of a franchise brand.

The Profit is a hit CNBC show that highlights Lemonis as he works with struggling, cash-strapped businesses to help them improve their situation. The episode aired on Tuesday, October 11th.