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    919 Marketing Features in Top 100 PR Case Studies

    919 Marketing Features in Top 100 PR Case Studies

    919 was recently recognized for generating one of the top PR success stories in the country by PR News. In PR News’ "Top 100 Case Studies in PR Vol. 3," 919 was featured for our successful PR campaign for the regional pharmacy chain, Kerr Drug, and its "Beat the Bug at Kerr Drug" program.

    Read More »

    919 Marketing Wins Prestigious International Marketing Award

    919 Marketing Wins Prestigious International Marketing Award

    919 Marketing recently won the prestigious Telly Award for an online marketing video 919 created for a national franchise client. The North Carolina-based marketing firm beat out the world’s best in video, film, 3D production and commercial advertising to win the Bronze Telly Award.

    Read More »

    All About People Shares Tips with the Wall Street Journal

    All About People Shares Tips with the Wall Street Journal

    Sherri Mitchell, co-founder of All About People, a staffing and recruiting franchisor, says young employees sometimes need coaching to understand when excuses cross the line. Several years ago, the company hired a talented 23-year-old recruiter who offered a lot of excuses for frequent absences from work, ranging from problems with her boyfriend to a lack of sleep, Mitchell says. Eventually, Mitchell issued an ultimatum.

    Read More »

    What Some Franchise PR Firms Don’t Want You to Know

    What Some Franchise PR Firms Don’t Want You to Know

    There are a number of myths and false perceptions surrounding the practice of franchise public relations today. By exposing and discussing seven of the greatest kept “secrets of PR,” it is my hope that you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your brand and your franchisees in your most high-value media outlets.

    Read More »

    How Public Relations Drives Franchise Sales

    How Public Relations Drives Franchise Sales

    While there is no roadmap to creating a top-notch business, franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales.

    Read More »

    Essential LinkedIn Strategies for Franchising Executives

    Essential LinkedIn Strategies for Franchising Executives

    Most prospects spend hours researching and evaluating a brand online and have already formed opinions of brands in their considered set well before speaking to anyone from those companies. It is imperative that all franchise executives, and the companies they represent, take the time to ensure their LinkedIn presence is world class. Here are five essential steps for turning your current LinkedIn program into a powerful and sustainable lead generation and lead incubation platform.

    Read More »

    Attract Prospects and Customers with a Magnetic Wall of Content

    Attract Prospects and Customers with a Magnetic Wall of Content

    Your franchise brand’s wall of content is comprised of the messages, images and videos produced online and offline about your brand. The better you can integrate your traditional and social channels, and actively contribute to the conversations about your brand, the more you can control what people think and feel about your brand. Here are five key steps franchise brands have taken to influence organic conversations about their brands.

    Read More »

    919 Marketing Profile

    919 Marketing Profile

    Download a 919 company profile, complete with our roster of services, experience, our proven approach to content marketing and much more.

    Read More »

    Why I Pitch like a Girl

    Why I Pitch like a Girl

    I’m often asked how I land media coverage for clients. The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons. I’m not an athlete by any stretch. When I run – it’s the shower. When I lift – it’s my sons’ laundry off the floor. When I throw – it’s a fit because I missed a sale at Banana Republic. So, what’s the secret sauce?

    Read More »

    919 Marketing Honored in Inc. Magazine’s Inc. 500/5000 List

    919 Marketing Honored in Inc. Magazine’s Inc. 500/5000 List

    919 was recently featured as a top marketing and PR firm on Inc. Magazine’s 500/5000 List of the nation’s fastest growing private companies. "It’s an honor to be on the Inc. Magazine list, and we owe it to the great brands we’ve had the honor of working with," says 919 Marketing CEO David Chapman.

    Read More »

    919 Marketing Spearheads National Public Relations Campaign for Great Clips’ #MoreMinutes Program

    919 Marketing Spearheads National Public Relations Campaign for Great Clips’ #MoreMinutes Program

    919 Marketing successfully created and managed Great Clips’ largest national and local market public relations campaign to date called “#MoreMinutes.” The campaign ended with a heartfelt stop in the New York market. Great Clips surprised the two sons of former ABC-TV reporter Lisa Colagrossi, who died suddenly of a brain aneurysm, with a limo that took the boys to meet their heroes Mike Golic and Mike Greenberg of ESPN’s Mike and Mike show.

    Read More »

    919 Marketing CEO David Chapman Featured in Franchising World

    919 Marketing CEO David Chapman Featured in Franchising World

    David Chapman, our CEO and founder, was recently featured in "Franchising World." In the wake of the upcoming IFA show, he sat down to share his thoughts on the state of franchise marketing. “Regardless of size, successful brands must ensure their PR and social media efforts are synchronized − a practice we’ve coined “social relations®.”

    Read More »

    919 Marketing Creates Branding Campaign for Emerging Technology Player finHealth

    919 Marketing Creates Branding Campaign for Emerging Technology Player finHealth

    CEO Jim Arnold turned to 919 to help build and communicate his emerging brand to the world. 919 developed and implemented an integrated branding and social media strategy, including a 2-minute animation to educate Fortune 500 companies on the finHealth value proposition.

    Read More »

    Forbes Magazine Features AFC/Doctors Express

    Forbes Magazine Features AFC/Doctors Express

    The path to owning your own medical practice typically runs through more than a decade of schooling, grinding through medical school, residency and years of specialty training. Unless you’re Rick Crews, owner of four urgent care clinics in Massachusetts. “I knew next to nothing about health care." The former UBS financial adviser isn’t a board-certified physician – he’s a franchisee, one of hundreds who, along with some private equity and venture capital firms, are betting that they can use the retail lessons of McDonald's to turn the health care world upside down.

    Read More »

    Fox News Dances with Heroes and Fred Astaire Dance Studios

    Fox News Dances with Heroes and Fred Astaire Dance Studios

    “Forget ‘Dancing with the Stars,’ this is dancing with our heroes! The folks at Fred Astaire Dance Studios are offering free lessons to our nation’s Wounded Warriors. They hope to raise more than a half million dollars for the Fisher House, an organization supporting our veterans.”

    Read More »

    ESPN’s Sports Nation Reports on Coastal Plain League’s Style

    ESPN’s Sports Nation Reports on Coastal Plain League’s Style

    The Coastal Plain League’s Gastonia Grizzlies debuted new tuxedo uniforms for this year’s summer league season. With a nudge from 919, ESPN’s “Sports Nation” recognized their swagger on national TV by asking “are the Gastonia Grizzlies the best dressed team in baseball?” We love baseball, and this wood-bat collegiate summer league, featuring college players recruited from throughout the nation, is a blast to work with. We trade tickets and a few ballpark hotdogs for our time, and it’s totally worth it! You might have heard of a few obscure former players like Justin Verlander, Ryan Zimmerman and Russell Wilson.

    Read More »

    Today Show with Hoda and Kathie Lee Features Visiting Angels

    Today Show with Hoda and Kathie Lee Features Visiting Angels

    A national survey by Visiting Angels indicated that adult children would rather talk to their parents about sex than about taking away their car keys. The survey results were discussed for an entire segment on the Hoda and Kathie Lee show recently. 919 managed the survey and pitched the story to multiple national news outlets.

    Read More »

    Entrepreneur Magazine Gets the Scoop on Valvoline Instant Oil Change

    Entrepreneur Magazine Gets the Scoop on Valvoline Instant Oil Change

    Back in 1989, Don Smith was one of the first Valvoline Instant Oil Change franchisees. However, once he opened up his first shop, he decided there was only one way to go – up. With dreams of expanding nationwide, he went on the hunt from state to state for existing stores to buy. Today, he is the largest Valvoline Instant Oil Change franchisee with 195 locations in 12 states with more than 1,000 employees.

    Read More »

    Fox and Friends Asks Who’s Hiring? Our Town America!

    Fox and Friends Asks Who’s Hiring? Our Town America!

    919 got Our Town America CEO Michael Plummer, Jr. and Marketing Executive Brittany Johnson on Fox News’ Fox and Friends. Plummer and Johnson discuss Our Town America’s desire for continuous growth and various career opportunities on national television.

    Read More »

    Good Morning America Celebrates 50 Years of Blimpie with 50-foot Sub

    Good Morning America Celebrates 50 Years of Blimpie with 50-foot Sub

    919 generated national coverage for Blimpie’s 50th anniversary – here’s an excerpt from the broadcast story on ABC’s Good Morning America: “We’re celebrating today, a 50th anniversary of Blimpie from Hoboken. Bring in the blimp!”

    Read More »

    Truffle Icon Susan Rice Alexander Talks to FOX TV and the Wall Street Journal

    Truffle Icon Susan Rice Alexander Talks to FOX TV and the Wall Street Journal

    Susan Rice Alexander, America’s Truffle Icon, talked to Fox TV and the Wall Street Journal about her new Black Diamond French Truffle products - truffle potato chips, truffle margarita rimmer salt and truffle popcorn. And we’re not talking chocolate. Truffles are a fungus that grow underground on the roots of trees and can sell for some $2,000 a pound. Alexander is growing the largest U.S. truffle farm on 200 acres near Pinehurst, North Carolina. Truffles mostly grow in Europe and are prized by chefs as a culinary delicacy. Alexander hopes to bring the truffle to the American dinner table in products that won’t break the bank. Wall Street Journal FOX TV

    Read More »

    How PR, Done Right, Can Accelerate Your Franchise System

    How PR, Done Right, Can Accelerate Your Franchise System

    Watch a recent IFA Wednesday Webinar with our CEO and Doug Schadle, Co-Founder of Rhino 7 Consulting Group where they discuss the big impact PR, when done correctly, can have on accelerating franchise sales growth.

    Read More »

    Tactics to Boost Social Media Results

    Tactics to Boost Social Media Results

    Our CEO David Chapman wrote a feature story for "Franchising World" where he outlined the steps needed to develop an effective social media marketing program for your franchise brand. Chapman stated that social media success begins with creating a clearly defined roadmap, including phases for listening, planning, execution, ongoing monitoring and measurement.

    Read More »

    We Make The Numbers Work for Franchise Brands

    We Make The Numbers Work for Franchise Brands

    Are your current marketing results just not adding up? It’s time to add a heavy-hitting, franchise-focused public relations and social media firm to your lineup. We are a franchise marketing power hitter, working with a roster of emerging and blue chip brands to accelerate national brand awareness, drive franchise unit growth, build franchisee system revenue and effectively position their brand for success.

    Read More »

    Missing a Cancer in Your Workforce

    Missing a Cancer in Your Workforce

    This powerful, thought provoking article from meMD founder John Shufeldt is a must read for anyone trying to build a world-class organization. Trust me – it’s worth the read if you’ve ever had a cancer in your workforce, and you learned the hard way you to recognize the telltale signs of a bad hire.

    Read More »

    A Behind-the-Scenes Analysis of Social Media Content Trends

    A Behind-the-Scenes Analysis of Social Media Content Trends

    A recent article from the Content Marketing Institute’s Jodi Harris gives great insight into how marketers should evaluate their social media content moving forward. She suggests that the “fewer, bigger, better” approach applies – only share content in channels that view your content as meaningful and engaging versus blasting to every channel.

    Read More »

    Why Most Sales People Suck at Social Media Content

    Why Most Sales People Suck at Social Media Content

    Michael Brenner, Head of Strategy at Newscred, says that companies need to “stop selling” in their content marketing efforts. He says companies should produce content that customers will find interesting. “You must understand the topics that are interesting for your buyers,” Brenner says. “Publish content that seeks to help them answer their biggest questions, challenges and concerns… . If you want content that works — that truly drives leads and sales — create helpful, non-promotional content.”

    Read More »

    College Foundation Inc. Selects 919 Marketing as Agency of Record

    College Foundation Inc. Selects 919 Marketing as Agency of Record

    College Foundation Inc. (CFI), a North Carolina nonprofit corporation promoting access to higher education since 1955, has selected 919 Marketing to develop and implement comprehensive marketing initiatives for College Foundation of North Carolina (CFNC®) and the NC 529® Plan.  CFNC has helped more than 6 million users of CFNC get free, comprehensive information on careers and how to plan, apply and pay for college and assisted more than 130,000 families in opening NC 529 college savings accounts with total assets of more than $1.6 billion.

    Read More »

    919 Marketing Celebrates Our 20th Anniversary

    919 Marketing Celebrates Our 20th Anniversary

    919 Marketing celebrates our 20th anniversary this year, coming off a 2015 filled with a series of milestones that accentuate our success. The past year saw our company double its revenue, add new franchise and nonprofit clients to our diverse client roster and increase our staff to better serve our clients. With 20 years of success under our belts, we’re excited to see what the next 20 will bring!

    Read More »

  • 919 News
    919 Marketing Celebrates Our 20th Anniversary

    919 Marketing Celebrates Our 20th Anniversary

    919 Marketing celebrates our 20th anniversary this year, coming off a 2015 filled with a series of milestones that accentuate our success. The past year saw our company double its revenue, add new franchise and nonprofit clients to our diverse client roster and increase our staff to better serve our clients. With 20 years of success under our belts, we’re excited to see what the next 20 will bring!

    Read More »

    919 Marketing Spearheads National Public Relations Campaign for Great Clips’ #MoreMinutes Program

    919 Marketing Spearheads National Public Relations Campaign for Great Clips’ #MoreMinutes Program

    919 Marketing successfully created and managed Great Clips’ largest national and local market public relations campaign to date called “#MoreMinutes.” The campaign ended with a heartfelt stop in the New York market. Great Clips surprised the two sons of former ABC-TV reporter Lisa Colagrossi, who died suddenly of a brain aneurysm, with a limo that took the boys to meet their heroes Mike Golic and Mike Greenberg of ESPN’s Mike and Mike show.

    Read More »

    919 Marketing Wins Prestigious International Marketing Award

    919 Marketing Wins Prestigious International Marketing Award

    919 Marketing recently won the prestigious Telly Award for an online marketing video 919 created for a national franchise client. The North Carolina-based marketing firm beat out the world’s best in video, film, 3D production and commercial advertising to win the Bronze Telly Award.

    Read More »

    919 Marketing Honored in Inc. Magazine’s Inc. 500/5000 List

    919 Marketing Honored in Inc. Magazine’s Inc. 500/5000 List

    919 was recently featured as a top marketing and PR firm on Inc. Magazine’s 500/5000 List of the nation’s fastest growing private companies. "It’s an honor to be on the Inc. Magazine list, and we owe it to the great brands we’ve had the honor of working with," says 919 Marketing CEO David Chapman.

    Read More »

    919 Marketing CEO David Chapman Featured in Franchising World

    919 Marketing CEO David Chapman Featured in Franchising World

    David Chapman, our CEO and founder, was recently featured in "Franchising World." In the wake of the upcoming IFA show, he sat down to share his thoughts on the state of franchise marketing. “Regardless of size, successful brands must ensure their PR and social media efforts are synchronized − a practice we’ve coined “social relations®.”

    Read More »

    919 Marketing Features in Top 100 PR Case Studies

    919 Marketing Features in Top 100 PR Case Studies

    919 was recently recognized for generating one of the top PR success stories in the country by PR News. In PR News’ "Top 100 Case Studies in PR Vol. 3," 919 was featured for our successful PR campaign for the regional pharmacy chain, Kerr Drug, and its "Beat the Bug at Kerr Drug" program.

    Read More »

    919 Marketing Creates Branding Campaign for Emerging Technology Player finHealth

    919 Marketing Creates Branding Campaign for Emerging Technology Player finHealth

    CEO Jim Arnold turned to 919 to help build and communicate his emerging brand to the world. 919 developed and implemented an integrated branding and social media strategy, including a 2-minute animation to educate Fortune 500 companies on the finHealth value proposition.

    Read More »

    College Foundation Inc. Selects 919 Marketing as Agency of Record

    College Foundation Inc. Selects 919 Marketing as Agency of Record

    College Foundation Inc. (CFI), a North Carolina nonprofit corporation promoting access to higher education since 1955, has selected 919 Marketing to develop and implement comprehensive marketing initiatives for College Foundation of North Carolina (CFNC®) and the NC 529® Plan.  CFNC has helped more than 6 million users of CFNC get free, comprehensive information on careers and how to plan, apply and pay for college and assisted more than 130,000 families in opening NC 529 college savings accounts with total assets of more than $1.6 billion.

    Read More »

  • Client News
    Truffle Icon Susan Rice Alexander Talks to FOX TV and the Wall Street Journal

    Truffle Icon Susan Rice Alexander Talks to FOX TV and the Wall Street Journal

    Susan Rice Alexander, America’s Truffle Icon, talked to Fox TV and the Wall Street Journal about her new Black Diamond French Truffle products - truffle potato chips, truffle margarita rimmer salt and truffle popcorn. And we’re not talking chocolate. Truffles are a fungus that grow underground on the roots of trees and can sell for some $2,000 a pound. Alexander is growing the largest U.S. truffle farm on 200 acres near Pinehurst, North Carolina. Truffles mostly grow in Europe and are prized by chefs as a culinary delicacy. Alexander hopes to bring the truffle to the American dinner table in products that won’t break the bank. Wall Street Journal FOX TV

    Read More »

    All About People Shares Tips with the Wall Street Journal

    All About People Shares Tips with the Wall Street Journal

    Sherri Mitchell, co-founder of All About People, a staffing and recruiting franchisor, says young employees sometimes need coaching to understand when excuses cross the line. Several years ago, the company hired a talented 23-year-old recruiter who offered a lot of excuses for frequent absences from work, ranging from problems with her boyfriend to a lack of sleep, Mitchell says. Eventually, Mitchell issued an ultimatum.

    Read More »

    Forbes Magazine Features AFC/Doctors Express

    Forbes Magazine Features AFC/Doctors Express

    The path to owning your own medical practice typically runs through more than a decade of schooling, grinding through medical school, residency and years of specialty training. Unless you’re Rick Crews, owner of four urgent care clinics in Massachusetts. “I knew next to nothing about health care." The former UBS financial adviser isn’t a board-certified physician – he’s a franchisee, one of hundreds who, along with some private equity and venture capital firms, are betting that they can use the retail lessons of McDonald's to turn the health care world upside down.

    Read More »

    Fox News Dances with Heroes and Fred Astaire Dance Studios

    Fox News Dances with Heroes and Fred Astaire Dance Studios

    “Forget ‘Dancing with the Stars,’ this is dancing with our heroes! The folks at Fred Astaire Dance Studios are offering free lessons to our nation’s Wounded Warriors. They hope to raise more than a half million dollars for the Fisher House, an organization supporting our veterans.”

    Read More »

    ESPN’s Sports Nation Reports on Coastal Plain League’s Style

    ESPN’s Sports Nation Reports on Coastal Plain League’s Style

    The Coastal Plain League’s Gastonia Grizzlies debuted new tuxedo uniforms for this year’s summer league season. With a nudge from 919, ESPN’s “Sports Nation” recognized their swagger on national TV by asking “are the Gastonia Grizzlies the best dressed team in baseball?” We love baseball, and this wood-bat collegiate summer league, featuring college players recruited from throughout the nation, is a blast to work with. We trade tickets and a few ballpark hotdogs for our time, and it’s totally worth it! You might have heard of a few obscure former players like Justin Verlander, Ryan Zimmerman and Russell Wilson.

    Read More »

    Today Show with Hoda and Kathie Lee Features Visiting Angels

    Today Show with Hoda and Kathie Lee Features Visiting Angels

    A national survey by Visiting Angels indicated that adult children would rather talk to their parents about sex than about taking away their car keys. The survey results were discussed for an entire segment on the Hoda and Kathie Lee show recently. 919 managed the survey and pitched the story to multiple national news outlets.

    Read More »

    Entrepreneur Magazine Gets the Scoop on Valvoline Instant Oil Change

    Entrepreneur Magazine Gets the Scoop on Valvoline Instant Oil Change

    Back in 1989, Don Smith was one of the first Valvoline Instant Oil Change franchisees. However, once he opened up his first shop, he decided there was only one way to go – up. With dreams of expanding nationwide, he went on the hunt from state to state for existing stores to buy. Today, he is the largest Valvoline Instant Oil Change franchisee with 195 locations in 12 states with more than 1,000 employees.

    Read More »

    Fox and Friends Asks Who’s Hiring? Our Town America!

    Fox and Friends Asks Who’s Hiring? Our Town America!

    919 got Our Town America CEO Michael Plummer, Jr. and Marketing Executive Brittany Johnson on Fox News’ Fox and Friends. Plummer and Johnson discuss Our Town America’s desire for continuous growth and various career opportunities on national television.

    Read More »

    Good Morning America Celebrates 50 Years of Blimpie with 50-foot Sub

    Good Morning America Celebrates 50 Years of Blimpie with 50-foot Sub

    919 generated national coverage for Blimpie’s 50th anniversary – here’s an excerpt from the broadcast story on ABC’s Good Morning America: “We’re celebrating today, a 50th anniversary of Blimpie from Hoboken. Bring in the blimp!”

    Read More »

  • Franchising
    What Some Franchise PR Firms Don’t Want You to Know

    What Some Franchise PR Firms Don’t Want You to Know

    There are a number of myths and false perceptions surrounding the practice of franchise public relations today. By exposing and discussing seven of the greatest kept “secrets of PR,” it is my hope that you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your brand and your franchisees in your most high-value media outlets.

    Read More »

    Attract Prospects and Customers with a Magnetic Wall of Content

    Attract Prospects and Customers with a Magnetic Wall of Content

    Your franchise brand’s wall of content is comprised of the messages, images and videos produced online and offline about your brand. The better you can integrate your traditional and social channels, and actively contribute to the conversations about your brand, the more you can control what people think and feel about your brand. Here are five key steps franchise brands have taken to influence organic conversations about their brands.

    Read More »

    Essential LinkedIn Strategies for Franchising Executives

    Essential LinkedIn Strategies for Franchising Executives

    Most prospects spend hours researching and evaluating a brand online and have already formed opinions of brands in their considered set well before speaking to anyone from those companies. It is imperative that all franchise executives, and the companies they represent, take the time to ensure their LinkedIn presence is world class. Here are five essential steps for turning your current LinkedIn program into a powerful and sustainable lead generation and lead incubation platform.

    Read More »

    How PR, Done Right, Can Accelerate Your Franchise System

    How PR, Done Right, Can Accelerate Your Franchise System

    Watch a recent IFA Wednesday Webinar with our CEO and Doug Schadle, Co-Founder of Rhino 7 Consulting Group where they discuss the big impact PR, when done correctly, can have on accelerating franchise sales growth.

    Read More »

    Tactics to Boost Social Media Results

    Tactics to Boost Social Media Results

    Our CEO David Chapman wrote a feature story for "Franchising World" where he outlined the steps needed to develop an effective social media marketing program for your franchise brand. Chapman stated that social media success begins with creating a clearly defined roadmap, including phases for listening, planning, execution, ongoing monitoring and measurement.

    Read More »

    We Make The Numbers Work for Franchise Brands

    We Make The Numbers Work for Franchise Brands

    Are your current marketing results just not adding up? It’s time to add a heavy-hitting, franchise-focused public relations and social media firm to your lineup. We are a franchise marketing power hitter, working with a roster of emerging and blue chip brands to accelerate national brand awareness, drive franchise unit growth, build franchisee system revenue and effectively position their brand for success.

    Read More »

  • Insights
    Why I Pitch like a Girl

    Why I Pitch like a Girl

    I’m often asked how I land media coverage for clients. The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons. I’m not an athlete by any stretch. When I run – it’s the shower. When I lift – it’s my sons’ laundry off the floor. When I throw – it’s a fit because I missed a sale at Banana Republic. So, what’s the secret sauce?

    Read More »

    How Public Relations Drives Franchise Sales

    How Public Relations Drives Franchise Sales

    While there is no roadmap to creating a top-notch business, franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales.

    Read More »

    Missing a Cancer in Your Workforce

    Missing a Cancer in Your Workforce

    This powerful, thought provoking article from meMD founder John Shufeldt is a must read for anyone trying to build a world-class organization. Trust me – it’s worth the read if you’ve ever had a cancer in your workforce, and you learned the hard way you to recognize the telltale signs of a bad hire.

    Read More »

    A Behind-the-Scenes Analysis of Social Media Content Trends

    A Behind-the-Scenes Analysis of Social Media Content Trends

    A recent article from the Content Marketing Institute’s Jodi Harris gives great insight into how marketers should evaluate their social media content moving forward. She suggests that the “fewer, bigger, better” approach applies – only share content in channels that view your content as meaningful and engaging versus blasting to every channel.

    Read More »

    Why Most Sales People Suck at Social Media Content

    Why Most Sales People Suck at Social Media Content

    Michael Brenner, Head of Strategy at Newscred, says that companies need to “stop selling” in their content marketing efforts. He says companies should produce content that customers will find interesting. “You must understand the topics that are interesting for your buyers,” Brenner says. “Publish content that seeks to help them answer their biggest questions, challenges and concerns… . If you want content that works — that truly drives leads and sales — create helpful, non-promotional content.”

    Read More »

  • Downloads
    919 Marketing Profile

    919 Marketing Profile

    Download a 919 company profile, complete with our roster of services, experience, our proven approach to content marketing and much more.

    Read More »

    Why I Pitch like a Girl

    Why I Pitch like a Girl

    I’m often asked how I land media coverage for clients. The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons. I’m not an athlete by any stretch. When I run – it’s the shower. When I lift – it’s my sons’ laundry off the floor. When I throw – it’s a fit because I missed a sale at Banana Republic. So, what’s the secret sauce?

    Read More »

    We Make The Numbers Work for Franchise Brands

    We Make The Numbers Work for Franchise Brands

    Are your current marketing results just not adding up? It’s time to add a heavy-hitting, franchise-focused public relations and social media firm to your lineup. We are a franchise marketing power hitter, working with a roster of emerging and blue chip brands to accelerate national brand awareness, drive franchise unit growth, build franchisee system revenue and effectively position their brand for success.

    Read More »

    What Some Franchise PR Firms Don’t Want You to Know

    What Some Franchise PR Firms Don’t Want You to Know

    There are a number of myths and false perceptions surrounding the practice of franchise public relations today. By exposing and discussing seven of the greatest kept “secrets of PR,” it is my hope that you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your brand and your franchisees in your most high-value media outlets.

    Read More »

919 Marketing Features in Top 100 PR Case Studies

919 Marketing Features in Top 100 PR Case Studies

919 was recently recognized for generating one of the top PR success stories in the country by PR News. In PR News’ "Top 100 Case Studies in PR Vol. 3," 919 was featured for our successful PR campaign for the regional pharmacy chain, Kerr Drug, and its "Beat the Bug at Kerr Drug" program.

Read More »

919 Marketing Wins Prestigious International Marketing Award

919 Marketing Wins Prestigious International Marketing Award

919 Marketing recently won the prestigious Telly Award for an online marketing video 919 created for a national franchise client. The North Carolina-based marketing firm beat out the world’s best in video, film, 3D production and commercial advertising to win the Bronze Telly Award.

Read More »

All About People Shares Tips with the Wall Street Journal

All About People Shares Tips with the Wall Street Journal

Sherri Mitchell, co-founder of All About People, a staffing and recruiting franchisor, says young employees sometimes need coaching to understand when excuses cross the line. Several years ago, the company hired a talented 23-year-old recruiter who offered a lot of excuses for frequent absences from work, ranging from problems with her boyfriend to a lack of sleep, Mitchell says. Eventually, Mitchell issued an ultimatum.

Read More »

What Some Franchise PR Firms Don’t Want You to Know

What Some Franchise PR Firms Don’t Want You to Know

There are a number of myths and false perceptions surrounding the practice of franchise public relations today. By exposing and discussing seven of the greatest kept “secrets of PR,” it is my hope that you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your brand and your franchisees in your most high-value media outlets.

Read More »

How Public Relations Drives Franchise Sales

How Public Relations Drives Franchise Sales

While there is no roadmap to creating a top-notch business, franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales.

Read More »

Essential LinkedIn Strategies for Franchising Executives

Essential LinkedIn Strategies for Franchising Executives

Most prospects spend hours researching and evaluating a brand online and have already formed opinions of brands in their considered set well before speaking to anyone from those companies. It is imperative that all franchise executives, and the companies they represent, take the time to ensure their LinkedIn presence is world class. Here are five essential steps for turning your current LinkedIn program into a powerful and sustainable lead generation and lead incubation platform.

Read More »

Attract Prospects and Customers with a Magnetic Wall of Content

Attract Prospects and Customers with a Magnetic Wall of Content

Your franchise brand’s wall of content is comprised of the messages, images and videos produced online and offline about your brand. The better you can integrate your traditional and social channels, and actively contribute to the conversations about your brand, the more you can control what people think and feel about your brand. Here are five key steps franchise brands have taken to influence organic conversations about their brands.

Read More »

919 Marketing Profile

919 Marketing Profile

Download a 919 company profile, complete with our roster of services, experience, our proven approach to content marketing and much more.

Read More »

Why I Pitch like a Girl

Why I Pitch like a Girl

I’m often asked how I land media coverage for clients. The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons. I’m not an athlete by any stretch. When I run – it’s the shower. When I lift – it’s my sons’ laundry off the floor. When I throw – it’s a fit because I missed a sale at Banana Republic. So, what’s the secret sauce?

Read More »

919 Marketing Honored in Inc. Magazine’s Inc. 500/5000 List

919 Marketing Honored in Inc. Magazine’s Inc. 500/5000 List

919 was recently featured as a top marketing and PR firm on Inc. Magazine’s 500/5000 List of the nation’s fastest growing private companies. "It’s an honor to be on the Inc. Magazine list, and we owe it to the great brands we’ve had the honor of working with," says 919 Marketing CEO David Chapman.

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919 Marketing Spearheads National Public Relations Campaign for Great Clips’ #MoreMinutes Program

919 Marketing Spearheads National Public Relations Campaign for Great Clips’ #MoreMinutes Program

919 Marketing successfully created and managed Great Clips’ largest national and local market public relations campaign to date called “#MoreMinutes.” The campaign ended with a heartfelt stop in the New York market. Great Clips surprised the two sons of former ABC-TV reporter Lisa Colagrossi, who died suddenly of a brain aneurysm, with a limo that took the boys to meet their heroes Mike Golic and Mike Greenberg of ESPN’s Mike and Mike show.

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919 Marketing CEO David Chapman Featured in Franchising World

919 Marketing CEO David Chapman Featured in Franchising World

David Chapman, our CEO and founder, was recently featured in "Franchising World." In the wake of the upcoming IFA show, he sat down to share his thoughts on the state of franchise marketing. “Regardless of size, successful brands must ensure their PR and social media efforts are synchronized − a practice we’ve coined “social relations®.”

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919 Marketing Creates Branding Campaign for Emerging Technology Player finHealth

919 Marketing Creates Branding Campaign for Emerging Technology Player finHealth

CEO Jim Arnold turned to 919 to help build and communicate his emerging brand to the world. 919 developed and implemented an integrated branding and social media strategy, including a 2-minute animation to educate Fortune 500 companies on the finHealth value proposition.

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Forbes Magazine Features AFC/Doctors Express

Forbes Magazine Features AFC/Doctors Express

The path to owning your own medical practice typically runs through more than a decade of schooling, grinding through medical school, residency and years of specialty training. Unless you’re Rick Crews, owner of four urgent care clinics in Massachusetts. “I knew next to nothing about health care." The former UBS financial adviser isn’t a board-certified physician – he’s a franchisee, one of hundreds who, along with some private equity and venture capital firms, are betting that they can use the retail lessons of McDonald's to turn the health care world upside down.

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Fox News Dances with Heroes and Fred Astaire Dance Studios

Fox News Dances with Heroes and Fred Astaire Dance Studios

“Forget ‘Dancing with the Stars,’ this is dancing with our heroes! The folks at Fred Astaire Dance Studios are offering free lessons to our nation’s Wounded Warriors. They hope to raise more than a half million dollars for the Fisher House, an organization supporting our veterans.”

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ESPN’s Sports Nation Reports on Coastal Plain League’s Style

ESPN’s Sports Nation Reports on Coastal Plain League’s Style

The Coastal Plain League’s Gastonia Grizzlies debuted new tuxedo uniforms for this year’s summer league season. With a nudge from 919, ESPN’s “Sports Nation” recognized their swagger on national TV by asking “are the Gastonia Grizzlies the best dressed team in baseball?” We love baseball, and this wood-bat collegiate summer league, featuring college players recruited from throughout the nation, is a blast to work with. We trade tickets and a few ballpark hotdogs for our time, and it’s totally worth it! You might have heard of a few obscure former players like Justin Verlander, Ryan Zimmerman and Russell Wilson.

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Today Show with Hoda and Kathie Lee Features Visiting Angels

Today Show with Hoda and Kathie Lee Features Visiting Angels

A national survey by Visiting Angels indicated that adult children would rather talk to their parents about sex than about taking away their car keys. The survey results were discussed for an entire segment on the Hoda and Kathie Lee show recently. 919 managed the survey and pitched the story to multiple national news outlets.

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Entrepreneur Magazine Gets the Scoop on Valvoline Instant Oil Change

Entrepreneur Magazine Gets the Scoop on Valvoline Instant Oil Change

Back in 1989, Don Smith was one of the first Valvoline Instant Oil Change franchisees. However, once he opened up his first shop, he decided there was only one way to go – up. With dreams of expanding nationwide, he went on the hunt from state to state for existing stores to buy. Today, he is the largest Valvoline Instant Oil Change franchisee with 195 locations in 12 states with more than 1,000 employees.

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Fox and Friends Asks Who’s Hiring? Our Town America!

Fox and Friends Asks Who’s Hiring? Our Town America!

919 got Our Town America CEO Michael Plummer, Jr. and Marketing Executive Brittany Johnson on Fox News’ Fox and Friends. Plummer and Johnson discuss Our Town America’s desire for continuous growth and various career opportunities on national television.

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Good Morning America Celebrates 50 Years of Blimpie with 50-foot Sub

Good Morning America Celebrates 50 Years of Blimpie with 50-foot Sub

919 generated national coverage for Blimpie’s 50th anniversary – here’s an excerpt from the broadcast story on ABC’s Good Morning America: “We’re celebrating today, a 50th anniversary of Blimpie from Hoboken. Bring in the blimp!”

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Truffle Icon Susan Rice Alexander Talks to FOX TV and the Wall Street Journal

Truffle Icon Susan Rice Alexander Talks to FOX TV and the Wall Street Journal

Susan Rice Alexander, America’s Truffle Icon, talked to Fox TV and the Wall Street Journal about her new Black Diamond French Truffle products - truffle potato chips, truffle margarita rimmer salt and truffle popcorn. And we’re not talking chocolate. Truffles are a fungus that grow underground on the roots of trees and can sell for some $2,000 a pound. Alexander is growing the largest U.S. truffle farm on 200 acres near Pinehurst, North Carolina. Truffles mostly grow in Europe and are prized by chefs as a culinary delicacy. Alexander hopes to bring the truffle to the American dinner table in products that won’t break the bank. Wall Street Journal FOX TV

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How PR, Done Right, Can Accelerate Your Franchise System

How PR, Done Right, Can Accelerate Your Franchise System

Watch a recent IFA Wednesday Webinar with our CEO and Doug Schadle, Co-Founder of Rhino 7 Consulting Group where they discuss the big impact PR, when done correctly, can have on accelerating franchise sales growth.

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Tactics to Boost Social Media Results

Tactics to Boost Social Media Results

Our CEO David Chapman wrote a feature story for "Franchising World" where he outlined the steps needed to develop an effective social media marketing program for your franchise brand. Chapman stated that social media success begins with creating a clearly defined roadmap, including phases for listening, planning, execution, ongoing monitoring and measurement.

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We Make The Numbers Work for Franchise Brands

We Make The Numbers Work for Franchise Brands

Are your current marketing results just not adding up? It’s time to add a heavy-hitting, franchise-focused public relations and social media firm to your lineup. We are a franchise marketing power hitter, working with a roster of emerging and blue chip brands to accelerate national brand awareness, drive franchise unit growth, build franchisee system revenue and effectively position their brand for success.

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Missing a Cancer in Your Workforce

Missing a Cancer in Your Workforce

This powerful, thought provoking article from meMD founder John Shufeldt is a must read for anyone trying to build a world-class organization. Trust me – it’s worth the read if you’ve ever had a cancer in your workforce, and you learned the hard way you to recognize the telltale signs of a bad hire.

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A Behind-the-Scenes Analysis of Social Media Content Trends

A Behind-the-Scenes Analysis of Social Media Content Trends

A recent article from the Content Marketing Institute’s Jodi Harris gives great insight into how marketers should evaluate their social media content moving forward. She suggests that the “fewer, bigger, better” approach applies – only share content in channels that view your content as meaningful and engaging versus blasting to every channel.

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Why Most Sales People Suck at Social Media Content

Why Most Sales People Suck at Social Media Content

Michael Brenner, Head of Strategy at Newscred, says that companies need to “stop selling” in their content marketing efforts. He says companies should produce content that customers will find interesting. “You must understand the topics that are interesting for your buyers,” Brenner says. “Publish content that seeks to help them answer their biggest questions, challenges and concerns… . If you want content that works — that truly drives leads and sales — create helpful, non-promotional content.”

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College Foundation Inc. Selects 919 Marketing as Agency of Record

College Foundation Inc. Selects 919 Marketing as Agency of Record

College Foundation Inc. (CFI), a North Carolina nonprofit corporation promoting access to higher education since 1955, has selected 919 Marketing to develop and implement comprehensive marketing initiatives for College Foundation of North Carolina (CFNC®) and the NC 529® Plan.  CFNC has helped more than 6 million users of CFNC get free, comprehensive information on careers and how to plan, apply and pay for college and assisted more than 130,000 families in opening NC 529 college savings accounts with total assets of more than $1.6 billion.

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919 Marketing Celebrates Our 20th Anniversary

919 Marketing Celebrates Our 20th Anniversary

919 Marketing celebrates our 20th anniversary this year, coming off a 2015 filled with a series of milestones that accentuate our success. The past year saw our company double its revenue, add new franchise and nonprofit clients to our diverse client roster and increase our staff to better serve our clients. With 20 years of success under our belts, we’re excited to see what the next 20 will bring!

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