919 Marketing, a public relations and marketing agency in Holly Springs, has been hired to help mobilize local government officials nationwide as they battle with phone companies about the franchising of TV subscription services.
919 was hired by a coalition of Washington-based associations that represent local governments and their officials: the National Association of Counties, the National League of Cities, the National Association of Telecommunications Officers and Advisors and the Government Finance Officers Association.
David Chapman, 919’s CEO, said the 10-year-old agency intends to open an office in Washington because of the new project. It also recently added an employee to work on the account, giving it a total of eight full-time staffers. Other 919 clients include Unilever, Kerr Drug, Ajinomoto and Hosted Solutions.
“We were very impressed with … [919’s] talent, with what they had done in the past,” said Sherry Appel, director of media relations at the National League of Cities. “They also brought an outside-the-Beltway approach to the project.”
The agency’s role is to develop a national marketing campaign to motivate local elected officials to contact members of Congress about pending telecommunications legislation that could eliminate local franchising fees and local oversight of TV subscription services.