Bloomberg Businessweek featured both Senior Helpers and i9 Sports in a Q4 article titled “What Limits Hispanic Entrepreneurs.” In the 2000’s, Hispanic business owners opened twice as many businesses as the national average, according to U.S. Census data. However, a study also showed that Hispanic businesses across the country were lagging in key metrics. The piece featured two Hispanic franchise owners, Yolanda Schon of Senior Helpers and Maria Martinez of i9 Sports, and gave insight into how they became successful.

(Bloomberg Business Link: http://www.businessweek.com/articles/2012-09-04/what-limits-hispanic-entrepreneurs)