Franchise Marketing

Franchise Marketing

We work closely with our roster of emerging and established franchise based brands to accelerate national brand awareness and credibility, drive franchise unit growth, build franchisee system revenue and effectively position their brand for success.

Are your current marketing results just not adding up? It’s time to add a heavy-hitting franchise marketing firm to your lineup.

We are a national full service content marketing agency, yet our primary focus is on what most franchise brands need most — insightful brand strategy, national and local PR, and social media programs integrated with PR services, our proprietary process called social relations®.

Our staff are active, long term IFA members and PAC donors. We are on the IFA’s Marketing & Technology Committee, attend and participate at client and industry conferences, and have strong relationships with the IFA’s leadership team and IFA Board members.

ifa logo

However, we are not one of the traditional or “inner circle” franchise marketing firms – and never will be.

We zig when they zag. They are safe, predictable, traditional, status quo. We are disruptive, aggressive, unexpected and play to win. We have a distinctive and disruptive sense of purpose that sets us apart.

We are the most strategically based content marketing agency in the franchise business.

We identify and leverage your unique brand challenges and opportunities with a proprietary strategic marketing planning process called LINK®. We use our LINK sessions to build a collaborative playbook with powerful brand messaging and clear goals to start each client relationship.

TRS logo919 LINK planning has been the driver of successful branding campaigns for a roster of companies, including The Rosetta Stone, the Beef Jerky Outlet, Golden Corral, various Unilever brands and more.

We have an underdog approach and mentality that allows us to play harder, do more with less, and maintain an insatiable hunger for the big idea.

And unlike most franchise PR firms, who rely exclusively on young, unproven talent to drive results after they win your business, each and every 919 client has our senior talent working directly on their business.

Emmy award

Our senior staff comes straight from the big leagues.

At 919 Marketing there are no behind the scene hand-offs. Our staff is comprised of Emmy award winning journalists, savvy digital and social experts, and national award winning marketing strategists who have working at the biggest and most sophisticated TV networks and agencies in the world on the toughest assignments.

We are competitive, responsive team players.

We are convinced we can out-service anyone. 919 Marketing takes great pride in our strong reputation for attention to detail, initiative and responsiveness.

We are relationship driven.

We take the time to build strong professional relationships with franchisors and their franchise system and aren’t afraid to ask difficult questions to ensure we’re serving each client as well as possible. We are honest and respectful with our clients, co-workers and partners.

numbers

We know when it comes to franchise marketing, it’s always about the numbers. And we aren’t afraid to set the bar high.

At the end of the day, what really sets us apart is our ability to serve up big ideas and successful programs that meet (and often exceed) aggressive mutually set goals based on clearly defined metrics.

Let’s talk about the numbers you need to make.

919 Franchise Marketing

  • 919 franchise marketing strategy
  • 919 franchise LINK® planning process
  • 919 franchise brand development program
  • 919 franchise market research (competitive, secret shopper, franchisees, franchise candidates, etc.)

919 Franchise Public Relations

  • 919 strategic PR planning, advice and counsel
  • 919 B2B franchise public relations
  • 919 B2C franchise public relations
  • 919 franchise sales public relations
  • 919 crisis communications planning and management
  • 919 media training
  • 919 franchise grand openings/events
  • 919 franchise crisis communications
  • 919 franchise storyline development
  • 919 national, regional, national franchise media coverage
  • 919 speaking engagements
  • 919 media tours
  • 919 press conferences
  • 919 internal and franchisee communications
  • 919 monitoring, reporting and measurement

919 Social Media

  • 919 franchise social media consulting, planning, advice and counsel
  • 919 franchise social media guidelines and best practices
  • 919 franchise content creation (written, infographics, video, etc.)
  • 919 franchise editorial calendars
  • 919 franchise website blog strategy and management
  • 919 franchise blogger relations
  • 919 franchise community management
  • 919 franchise social profiles account setup and management (LinkedIn, Twitter, Facebook, etc.)
  • 919 franchise crisis communications planning and management
  • 919 franchise promotions and contests
  • 919 franchise development programs
  • 919 franchise local franchisee market programs
  • 919 franchise monitoring, reporting and measurement