Strategic Planning

Strategic Planning

Ensure your brand message is linked to the perceptions and buying motivations of the sales channel.

919’s proven LINK® planning process is how we begin every client relationship.

It all begins with customized worksheets to guide a collaborative, deep dive planning session to uncover internal company perspective on the brand, franchisees, messaging, the competition and customer buying motivations.

LINK then combines market research, competitive audits, planning sessions with an internal task force team and the unvarnished perceptions of the sales channel into a devastatingly effective action plan with clear ROI goals before work begins.

919 Strategic Planning

  • Pre LINK® planning process worksheets
  • Planning sessions moderated by 919
  • Primary research
  • Secondary research
  • LINK® planning process action plan
  • Competitive analysis reports
  • Communication audits
  • Product development/repositioning
  • Primary research (telephone, online, focus groups, mail, secret shopper)
  • Customer satisfaction surveys
  • Franchisee satisfaction surveys

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Our CEO David Chapman talks about big ideas