Case Study: Visiting Angels

Turning gray
into green.

Accelerating National Brand Interest and Engagement for a Leading In-Home Senior Care Brand

The Challenge

With the in-home senior care space crowded with competitors, spotlight Visiting Angels as a thought leader and expert families turn to when they need help with elderly loved ones. Educate the public that in-home senior care is an affordable alternative to assisted living or nursing homes.


How 919 Helped

919 creates and implements PR campaigns that focus on specific senior care issues like depression, dementia and loneliness. These campaigns are seasonal and timely and get Visiting Angels in the national conversation. For the past five years, we generated more coverage than top competitors combined with campaigns such as How to Talk to Your Aging Parents, a survey that asked Who Would You Rather Move In With You – Mom or Dad?, Senior Flu Kit, Senior Internet Surfing 101 and Halloween Helpers. We then aggressively pitched these campaigns to the media to show how Visiting Angels caregivers help families throughout the country.

We generated coverage in national outlets like CNN, the Wall Street Journal, NBC News, Fox, The New York Times and hundreds of newspapers, TV and radio stations across the country. This summer on “The Today Show” Kathie Lee Gifford (Host of Hoda and Kathie Lee) praised one of our surveys on “The Today Show” and even sang the Visiting Angels jingle on air!


How We Made the Numbers Work

Our PR campaigns repeatedly deliver a 12:1 ROI (or more) while fueling Visiting Angels’ explosive growth to 500 locations nationwide with international expansion underway. The company has skyrocketed to become one of the largest in-home senior care franchises, consistently climbing in the rankings of the Inc. 500 and Entrepreneur 500. Franchisees appreciate the marketing support and results it generated and year after year, rank Visiting Angels one of the best franchises to own in America.

visiting-angels-1

visiting-angels-2

visiting-angels-3

visiting-angels-4