Holly Springs, North Carolina ‘ July 18, 2006 ‘ 919 Marketing, a top ten Triangle area marketing consulting and public relations firm, today announced that it has been retained by Washington, D.C.-based Telecommunications Advocacy Coalition to develop a strategic messaging campaign aimed at federal legislators poised to vote on new telecom policy. The assignment included a thorough audit of telecom market dynamics, analysis of competitive campaigns and a target audiences scan. Based on this intelligence, 919 Marketing crafted a messaging platform that was tested on local elected officials and business leaders across the country. The NC agency’s award winning creative team refined the campaign to reflect research findings and produced a high touch, multi-tiered plan designed to motivate local elected officials and citizens to speak up on behalf of their communities.
The Telecommunications Advocacy Coalition was formed on the premise that state and local government support a balanced, federalist approach to telecommunications policy that encourages innovation and new technology while preserving appropriate authority for state and local government to protect their citizens. It operates as a taskforce composed of members from The National Association of Counties (NACo), National League of Cities (NLC), National Association of Telecommunications Officers and Advisors (NATOA) and the Government Finance Officers Association.
‘The four associations have joined forces to debunk misconceptions regarding the role of local governments in telecommunications that have been disseminated by a well funded, powerful lobbying machine,’ commented Sherry Conway Appel, Director of Media Relations for NLC. ‘We believe that the success of our messaging campaign hinges on approaching each challenge from a strategic perspective. 919 Marketing’s team has empowered our group with the tools we needed to optimize our resources and achieve our goals,’ added Appel.
‘We were very excited at the opportunity to collaborate with the Telecommunications Advocacy Coalition in their public policy campaign,’ said David Chapman, CEO of 919 Marketing. ‘We pride ourselves at ensuring that every recommendation we make be grounded in solid research. By applying our proprietary strategic planning methodology we were able to uncover the most effective messages and delivery methods for the Coalition’s campaign,’ commented Chapman.
# # #
About 919 Marketing
Celebrating 10 incredible years in 2006, 919 Marketing is a hybrid business consulting/marketing communications firm, located just minutes from North Carolina’s Research Triangle Park. The 919 team of seasoned, senior-level consultants develops winning business strategies and provides the marketing horsepower required to produce clear, measurable and recognizable results for a roster of life sciences companies. For more information on 919 Marketing, please call 919.557.7890 or visit www.919marketing.com.
About the Telecommunications Advocacy Coalition
The Telecommunications Advocacy Coalition was formed on the premise that state and local government support a balanced, federalist approach to telecommunications policy that encourages innovation and new technology while preserving appropriate authority for state and local government to protect their citizens’particularly as it relates to public safety, promoting local competition, promoting economic development, taxation, universal access, rights-of-way management and consumer protection. For more information regarding the Coalition’s advocacy efforts, visit the websites of member organizations NACo (www.naco.org), NLC (www.nlc.org), NATOA (www.natoa.org), GFOA (www.gfoa.org).